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A Well-Designed Business® | Interior Design  Business Podcast

1027: Elle Odoi & Yvette Pappoe: Striking the Balance: Creativity and Business Savvy in Their Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 15 October 2024

⏱️ 90 minutes

🧾️ Download transcript

Summary

Today With Elle Odoi & Yvette Pappoe: In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women's Entrepreneurship from Cornell. Her sister Yvette, the Co-Founder and COO, is a licensed attorney and law professor who manages the firm's operations with her sharp analytical skills. Together, they share their journey of building a successful Black-owned, women-owned design business, discussing everything from the challenges they've faced to the importance of solid business processes. We dive into their approach to client management, pricing strategies, and the value of investing in professional photography and PR. LuAnn Nigara, Elle Odoi & Yvette Pappoe's Ah-Ha Moments “As we've like changed our process and honed it, it has gotten us to the right people…to the right personalities, because that's very important for us.” - Elle “If you don't want to make a mistake today, stay in bed. All right? Stay in bed because the rest of us are putting it on the line, and we're doing our best. But you know what? Our best isn't always good enough. Sometimes there are mistakes.” - LuAnn "Process is really important. And I think people underestimate the purpose or the value of process. And I think we, in the beginning, underestimated the value of process." - Yvette More About Elle Odoi & Yvette Pappoe We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility that does not compromise quality and functionality. Décorelle is a testament to our passion for interior design and unwavering belief that every individual deserves to experience the transformative power of a beautifully designed space. Connect with Elle Odoi & Yvette Pappoe Website Instagram TikTok Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Power Talk Friday Tour - October 25th! Hiring Toolkit Bundle Mydoma Studio Duke Renders Other Shows: #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects #323: Amy Flurry: How to Pitch Press and Build Relationships #816: Elsie St. Leger: Addressing Racial Inequality in the Design Industry #908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) #912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designer

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?

0:11.0

Big news, right?

0:12.5

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.1

Now, the batch designers exhibit is titled the Underground Library,

0:23.7

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.5

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary

0:40.5

surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing

0:49.6

the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries

0:56.0

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.2

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.6

the flat panels for the windows. We used a custom design fabric

1:12.4

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make

1:19.8

a point to visit this inspired space the next time you are in New York City. The exhibition

1:25.0

runs from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.

1:49.8

Welcome. Welcome to a well-designed business.

1:53.7

My name is Luann Nigara, and I'm so glad you found this podcast.

1:59.7

Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the

2:02.1

challenges you face in running your interior design business.

2:05.6

I also know that your talent alone isn't enough to ensure your success.

2:10.6

So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,

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