1037: Kelley Gable: A Strategic Approach to Success in Dual Markets

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 19 November 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today With Kelley Gable: Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she's structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you're looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success. LuAnn Nigara and Kelley Gable's Ah-Ha Moments “When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” - Kelley Gable “Relationship building blocks are the foundation for how you can get into a new market,” - Kelley Gable More About Kelley Gable Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children. Kelley's distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space. Connect with Kelley Gable Website Instagram Facebook What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University - Registration Open! Other Shows: #851: Power Talk Friday: Alexis Varbero: Making Connections that Matter #887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business #982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients #987: Kate Wood: Discovering and Leaning into Your Niche #988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design

Transcript

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0:00.0	You know how frustrating it can be when your clients cannot understand or visualize your design concepts, right?
0:07.0	Even though you've given swatches, drawings, mood boards, and you've used software like AutoCat and SketchUp,
0:13.0	and you've tried to make sure they understand what they are approving.
0:17.0	Well, Duke renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety.
0:27.5	This way, you can make sure that your client fully understands and visualizes your design before execution.
0:35.2	This saves you headaches. This saves you time. This saves you money.
0:40.1	It saves you that back and forth. Do you want to learn how you can start saving these headaches?
0:46.2	Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.
0:54.4	Go to dukrenders.com forward slash luan and you will get 30% off your first order.
1:00.9	That's dukrenders.com forward slash luan.
1:03.9	Do this now.
1:04.9	Just book the call now and see what's going on over there because this offer is valid for just this week.
1:23.0	Welcome to a well-designed business.
1:25.3	My name is Luann Nigara, and I'm so glad you found this podcast.
1:29.1	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:34.8	So I know and I understand the challenges you face in running your interior design business.
1:41.2	I also know that your talent alone isn't enough to ensure your success. So on this
1:46.9	podcast, we talk about strategies and practical steps to help you grow your business. But make no
1:53.3	mistake about it. We have our share of fun here too, mixed in with those aha moments that I love so
1:59.0	much. This isn't fluff. Nobody has time for that.
2:02.5	Whether you are a new interior designer or a season designer, I am here to help you create and to
2:08.4	manage the kind of interior design firm that you dream of. It's straight talk and it's action.
	...

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