1048: On Air Strategy Session: Melanie Lybrand: Overcoming the Fear of Raising Your Interior Design Rates

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 27 December 2024

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Melanie Lybrand: Welcome to a Well-Designed Business! In today’s on-air coaching session, I’m helping my guest, Melanie Lybrand, conquer an ongoing fear of raising her rates–one that’s so strong it keeps creeping back even after she’s committed to changing it. Today, we’re working through the stories she’s been telling herself and making a tangible action plan to get her over the hump that’s holding her back. LuAnn Nigara and Melanie Lybrand's Ah-Ha Moments “Here’s what you do with fear. The next time you come up with a fee, I want you to come up with it and I want you to add to it. Next time you calculate, you think it's 10,000, you are going to say $11,000, period. You are not passing go, you're not collecting $200, do it, okay? Because here's what I know, somebody that will pay 10 will pay 11.” -LuAnn “If you remember nothing about sales, remember when it truly is about the other person and your actual depth of understanding that you are the answer for that person. You are now in service of them.” -LuAnn More About Jennifer Tokatyan Melanie is the owner of Happy House Interiors, based in Santa Cruz, CA. Even as a little girl she was fascinated by houses and their interiors, but it wasn’t until her 40s that it dawned on her she could make a career out of that passion. After finishing a design program she spent her first 7 years in the field as a kitchen and bath designer. Realizing she wanted to branch out and be her own boss, Melanie started Happy House Interiors in 2023, a boutique interior design firm specializing in eclectic interiors with an emphasis on historical homes. Connect with Jennifer Tokatyan Website Instagram Facebook LinkedIn Houzz What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Book a quick intro call with Duke Renders! LuAnn University – Registration Open! Other Shows: AWDB #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Transcript

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0:00.0	Do you wish you could walk into any design build project with confidence?
0:05.7	I mean complete confidence, that kind of confidence.
0:08.6	Imagine delivering results that builders rave about and clients can't stop talking about.
0:14.2	Well, with Luann University classes Design for Construction 101 and 201, we're going to help you get there.
0:20.3	In Design for Construction 101,
0:22.6	Jenny Slingerlin teaches you the essential skills to hit the ground running. From creating
0:27.1	flawless finish schedules to tagging elevations, you'll position yourself as the expert
0:32.6	every builder wants on their team. And then you want to go deeper? Design for Construction 201 with
0:38.9	Kathleen Anderson is your ticket to mastering the advanced skills necessary. You'll tackle
0:44.7	electrical and plumbing walkthroughs, HVAC troubleshooting, and bulletproof pricing strategies
0:50.1	that Kathleen shows you so that you can navigate complex projects, avoid mistakes,
0:56.0	costly mistakes, and deliver seamless results from start to finish.
1:00.5	Here's the game changer.
1:02.0	When you take both courses together, you're not just learning everything from A to Z.
1:06.9	You're transforming the way you deliver your process.
1:09.9	You'll go from getting buy in design to build
1:13.4	to absolutely owning the process, to standing out as a full service designer and setting your
1:20.4	business up for serious recognition and growth. And right now we're offering an exclusive
1:26.2	bundle price for both courses. Plus,
1:28.9	if you register during Early Bird, which is through December 31st, 2024, you will get an amazing
1:36.4	bonus. You are going to get a live workshop with myself and Amber de Lagarsa to set you up for success
1:43.1	in 2025. It's a workshop that we are teaching
	...

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