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A Well-Designed Business® | Interior Design  Business Podcast

1058: What Would Lu Do?: Why the World Still Needs Interior Designers; A Pep Talk for You

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 31 January 2025

⏱️ 14 minutes

🧾️ Download transcript

Summary

Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with confidence? In this Power Talk Friday episode, I break down exactly why the world still needs you—why your expertise goes far beyond picking out furniture, why your role is critical in creating functional, meaningful spaces, and how to educate, not defend, your value. This is the pep talk you need when doubt creeps in—whether it’s coming from someone else or from inside your own head. Because the truth is, no amount of Pinterest boards or online shopping carts will ever replace what you bring to the table. Listen in, get clear on your worth, and learn how to articulate it like a pro. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University! LuAnn’s Chairman of the Board

Transcript

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0:00.0

Before we get to the show, I want to give a huge shout out and thank you to Cravet Inc. for sponsoring

0:05.1

the show. Have you heard the majority of Cravet Ink products are in stock and ready to ship

0:10.5

within days? Yes. Order your favorite patterns from Cravitt's exclusive in-stock collections.

0:16.8

You can keep your interior design projects on track with cravat ink.

0:20.9

Go to cravat.com today to set up an account, and I want you to jot down this code,

0:28.0

AWDB1.0.

0:31.7

You can use this code for 10% off any one order of cravat fabric wallpaper or trim when you order online.

0:40.1

AWDB10.

0:43.3

Go to cravat.com today and get started.

0:58.8

Welcome to a well-designed business.

1:02.6

My name is Luann Nigara, and I'm so glad you found this podcast.

1:08.7

Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up. So I know and I understand the challenges you face in

1:12.7

running your interior design business. I also know that your talent alone isn't enough to

1:18.5

ensure your success. So on this podcast, we talk about strategies and practical steps to help

1:25.2

you grow your business. But make no mistake about it, we have our share

1:28.8

of fun here too, mix in with those aha moments that I love so much. This isn't fluff. Nobody has

1:35.3

time for that. Whether you are a new interior designer or a season designer, I am here to help you

1:41.4

create and to manage the kind of interior design firm that you dream of.

1:45.8

It's straight talk and it's action.

1:48.0

Are you ready?

1:49.0

Let's get started.

1:52.9

Hi, welcome to a well-designed business.

...

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