Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust me, you’re going to want to hear this conversation. Amhad shares how he discovered his niche, crafted a brand that speaks directly to his ideal clients, and structured his pricing and processes to keep his business streamlined and profitable. His approach to branding, messaging, and business operations is something we can all learn from—whether you’re working with single men, families, or another market entirely. If you’ve ever thought about narrowing your focus but weren’t sure how, or if you’re looking for ways to make your business run more smoothly, Amhad has so much wisdom to share. In this episode, we talk about: How Amhad identified and refined his niche in the interior design industry The strategies he uses to market his expertise and attract high-level clients Why a clear, upfront pricing structure is key to working with busy professionals The importance of staying on top of your business finances daily How branding and messaging can set you apart and create demand for your services This is one of those conversations that will get you thinking differently about your own business and how you show up for your ideal clients. So, hit play, take some notes, and let’s dive in! More About Amhad Freeman As a black-owned interior design firm based in Chicago and Nashville, Owner Amhad Freeman sets new standards of luxury and elegance with design packages from kitchen and bathroom design, complete home renovations, and complete new-build construction. Amhad’s style is a balanced combination of modern, contemporary and traditional elements where form follows function and where understated elegance conjures a sense of tranquility. Residential designs are entirely tailored to our client’s requirements and needs. AFI focuses on a bespoke and detailed approach aimed at creating elegant, and comfortable homes that never go out of style. Amhad Freeman Interiors believes that a project should be a direct expression of its client’s needs and identity and is passionate about developing a brief into luxury design with a gentlemen’s touch. The aim is to transform client’s homes into bold retreats that are enhanced by exceptional design. Connect with Amhad Freeman Website Instagram LinkedIn Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Metrique Solutions The Profit is a Choice Podcast Other Shows: AWDB 425: Misty Maxey: Niching, Coaching and Pushing Through Fear AWDB #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? AWDB #1014: Power Talk Friday: Michele Williams: Mastery of Your Finances