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A Well-Designed Business® | Interior Design  Business Podcast

1070: Sponsored Show: Peter and Alex Spalding: Daniel House Club: Simplifying Furniture Acquisition

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 14 March 2025

⏱️ 74 minutes

🧾️ Download transcript

Summary

Today With Peter and Alex Spalding: Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club. Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin. Peter and Alex are committed to keeping their program simple and supportive for designers—and they’ve built that goal into every step of their process. Today, they’re here to share their story and tell us how Daniel House Club can help you streamline furniture acquisition and remove headaches and hassle from your projects. LuAnn Nigara, Peter and Alex Spalding’s Ah-Ha Moments: "Let's be real, you're a designer, you should be able to design a home, not design a logistics spreadsheet." -LuAnn "What I do like about this is it has given me the ability to be profitable working at a different range. I can do a $300,000 living room for one client and still help someone furnish their home for $25,000 without losing my shirt." -Peter "We look for simple, not easy. Our goal is to make life easier for designers, even if it means things are more complicated for us on the back end." -Alex More About Peter and Alex Spalding We started out like many of you—running a design firm, juggling countless projects, and chasing slim margins. As we scaled, we noticed something surprising: the part of the business that kept our doors open wasn’t our design services—it was furniture sales. That realization changed everything. We decided to rethink the way interior designers source and sell furniture. What if we could simplify it? What if we could make it more profitable? What if we could create a platform that frees designers to focus on their craft instead of chasing vendors and managing endless logistics? That’s exactly what Daniel House Club is today. We’ve streamlined the process of acquiring and reselling furniture so you can spend less time on admin and more time doing what you do best. Whether you’re working on a single room or a full-scale project, our tools and resources are designed to make your business not only run smoother—but thrive. We’re here to make your work easier, your profits stronger, and your clients happier. Connect with Peter and Alex Spalding Website Instagram Pinterest

Transcript

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0:00.0

Welcome to a well-designed business.

0:12.0

My name is Luann Nygaara, and I'm so glad you found this podcast.

0:16.0

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.

0:21.8

So I know and I understand the challenges you face in running your interior design business.

0:28.2

I also know that your talent alone isn't enough to ensure your success.

0:33.2

So on this podcast, we talk about strategies and practical steps to help you grow your business.

0:39.6

But make no mistake about it, we have our share of fun here, too, mix in with those aha

0:44.6

moments that I love so much.

0:46.8

This isn't fluff.

0:47.8

Nobody has time for that.

0:49.5

Whether you are a new interior designer or a season designer, I am here to help you create and to manage the

0:56.1

kind of interior design firm that you dream of. It's straight talk and it's action. Are you ready?

1:02.1

Let's get started.

1:06.1

Hi, welcome to a well-designed business. It's Power Talk Friday. For today's sponsored show, I am excited to

1:12.3

welcome Peter and Alex Spalding, the brother duo and founders of Daniel House Club. Daniel House Club is a

1:19.3

designer trade program that streamlines the process of sourcing furniture for your projects. They have

1:25.7

partnerships with hundreds of vendors to give you access

1:28.6

to countlets items along with concierge services and built-in processes to handle the administrative

1:34.9

side of furniture acquisition so you can focus your energy other places like design and

1:42.5

client communication and all the other bells and whistles that make

1:46.0

your firm sing, right? Peter and Alex originally started as designers themselves so they know and

1:51.3

understand the pain points, the logistics, and how easy it is to lose time on the little

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