What is up, everybody? Mark on the mic here, joined virtually by Dustin from Mountain Tough Fitness.

Dustin, this is your second time on the podcast. And speaking of time, I think the timing is just right for another podcast about Mountain Tough Fitness and getting fit.

We are, we're just after the new year. This podcast

is launching January 7, you know, so a lot of, a lot of New Year motivation going on. We're

recording this earlier, though. This is December. This is the very front end of December. I know you

guys have some really cool stuff going on the website right now. I don't know how that translates to January, but that's

what we're here to talk about, man. So what's up? What's new with you? What's going on with

Mountain Tough? Man, timing couldn't be better. Think about just coming off of Thanksgiving,

going into Christmas. There's a lot of opportunities to overeat, eat too much food. Hunting season is

winding down. There's no hunting seasons ramping up quite yet, depending on where you live and what you're

up to. It is a quiet time of year, which can lead us to eating too much and sitting around a lot.

So that is a major, major problem when it comes to our realm at Mountain Tough because we want

our customers active all the time, moving all the time.

And of course, we still enjoy the holidays, but we're going to find a way to train every day. And that's been a big

part of Mountain Tough, especially over the last two years as our company has gone through these

evolutions. One of our major evolutions has been the increase of our product offerings so that

there's something for almost everyone. And that only continues going into this January season of 2025.

So people out there are going to see several new things released right now in January.

And then in Q4, right before we recorded this, several new things were released as well. So there is a

plethora of options out there for people to stay motivated, stay fit, stay always ready

through this winter season. So right before January, before we started recording this episode,

we had just came out of two, three years of testing to create our postseason strength program. Postseason strength is one of our flagship products.

...