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The Pitch

#124 ECGO: Turning Trash Into Treasure With AI

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.61.5K Ratings

🗓️ 8 November 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Ever stood at the recycling bin wondering, “Is this cup really recyclable?'' Enter Nicole Toole, the founder of ECGO, an AI-powered app designed to tackle this confusion. With ECGO, you snap a photo of any item, and the app will tell you how to properly dispose of it. But as mind-blowingly awesome as this is, the investors wonder how much money can you really make from trash when you’re selling to universities. You can also watch the ECGO pitch on YouTube. Today’s investors are Elizabeth Yin, Erica Wenger, Jillian Manus, Martin Tobias and Charles Hudson. To learn more about Nicole's recycling startup and the investors featured on this episode, check out the ECGO show page. Enjoying the podcast? Use this link to text a friend! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Pitch 2 day 3.

0:02.0

If you know anything about recycling, it's probably just a series of depressing statistics.

0:09.0

Only about 5% of plastic waste actually gets recycled.

0:13.2

25% of recycling has to get thrown away

0:16.7

because it's contaminated.

0:18.3

And don't forget, the Great Pacific Garbage Patch,

0:21.9

a 600,000 square mile ocean trash vortex that's larger than

0:26.7

the state of Alaska. What a mess. But this is the pitch. So surely there's a company here to help clean things up.

0:36.1

Enter eco an app that's using AI to get every student on every campus recycling properly. No greasy pizza box is allowed.

0:46.7

But how much money can you really make from trash? Is this

0:55.0

the solution investors have been waiting for?

0:54.0

Or will they pitch this business in the great startup garbage patch?

0:58.0

That one's in the bay.

1:00.0

I'm Josh Muccio.

1:01.0

Welcome to the pitch, where real entrepreneurs pitch real investors for real money.

1:07.0

Hi, I'm Erica Wanger and I'm General Partner of Park Rangers Capital.

1:12.0

Hi, I'm Elizabeth Yin of Park Rangers Capital.

1:12.7

Hi, I'm Elizabeth Yin, general partner at T hustle fund.

1:15.6

Hi, I'm Jillian Manis, managing partner of Structured Capital.

1:19.3

Hi, I'm Charles Hudson, Managing Partner Precursor Ventures.

1:22.3

Hi, I'm Martin Tobias with Incisive Ventures.

1:29.0

The pitch for Ecoac is coming up after this.

...

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