#125 Locker: The Future of Online Shopping

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 15 November 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Online shopping was supposed to make things easier. But with so many options, it’s also made our shopping experience more fragmented than ever. Kristine Locker set out to fix that with her social shopping app Locker. However, her target demographic is a couple generations behind most VCs. Can Kristine convince investors she has the solution to a problem they don’t experience or will they abandon this startup in the cart? You can also watch the Locker pitch on YouTube. Today’s investors are Beck Bamberger, Al Bsharah, Jillian Manus, and Howie Diamond. To learn more about Kristine's retail tech startup and the investors featured on this episode, check out the Locker show page. Enjoying the podcast? Use this link to text a friend! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Pitch 3, Day 3.
0:02.0	A shopping.
0:05.0	The great American tradition, from leaving Thanksgiving dinner and busting down the doors of a
0:09.9	best buy for cheap TV, to the endless stream of Amazon boxes arriving on our
0:15.1	doorsteps. From sea to Shining Sea we love a shopping spree. But shopping
0:21.6	has changed a lot from the mall trips of our youth. You don't just go to journeys for a pair of converse anymore.
0:28.0	Now every shoe brand in the world is available to you online this instant. How do you make a decision? Google,
0:36.4	Reddit, Tik-Tock, Pinterest, the group chat, all those chrome tabs and
0:40.9	screenshots you've been saving?
0:43.2	Online shopping was supposed to make things easier, but now things are more fragmented than
0:49.3	ever.
0:50.8	What if you could take this overwhelming shopping experience and whittle it down to something
0:55.8	personalized for you?
0:58.3	That's what today's founder is doing with her new app called Locker.
1:02.7	But when investors aren't in your target demographic,
1:06.2	how do you sell a solution to a problem they don't even have?
1:10.3	Will our investors get over their decision fatigue and make their way to check out or abandon this startup in the cart?
1:18.0	I'm Josh Muccio. Welcome to the pitch, where real entrepreneurs pitch real investors for real money.
1:26.7	Hey everyone I'm Beck Bamberger managing partner of Bad Ideas Group.
1:30.3	Hi I'm Al Bichera the managing partner at Interloc Capital.
1:34.0	Hi, I'm Jillian Manes, managing partner of Structured Capital.
1:37.0	I'm Hawi Diamond, Managing Partner of Pure Ventures. The pitch for Locker is coming up after this. And if you want to watch the video of
	...

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