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No Limits with Rebecca Jarvis

#137 Emma Grede: CEO & Co-Founder, Good American

No Limits with Rebecca Jarvis

ABC News

Business, Careers

4.7703 Ratings

🗓️ 12 November 2019

⏱️ 43 minutes

🧾️ Download transcript

Summary

Entrepreneur Emma Grede was born a “natural hustler.” From starting an entertainment marketing agency at 24-years-old to launching denim brand Good American in 2016 alongside Khloe Kardashian -- making history selling $1 million worth of merchandise on day one. Emma stops at nothing to get to where she wants to go. In this episode, Emma discusses getting connected with Kris Jenner and eventually partnering with Khloe Kardashian, why she decided to get into the denim business to “solve a problem” for women and her strategy for success at any stage of your career. Plus, hear about Emma’s invention of the size 15 and how Good American is breaking the mold in the fashion industry. Congratulations to our No Limits Entrepreneurs of the Week: Kate Schmidgall, Founder and Director, Bittersweet Creative Find out more: https://www.bittersweetcreative.com/ Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected] Don’t forget to subscribe and leave us a review! It’s easy! Click here: http://bit.ly/2ks4f90 ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. She is also the host of “The Dropout” podcast. Follow Rebecca Jarvis: www.Instagram.com/RebeccaJarvis www.Twitter.com/RebeccaJarvis www.Facebook.com/RebeccaJarvis https://www.linkedin.com/in/rebecca-jarvis-217ba052/ Snapchat: RebeccaJarvis “No Limits with Rebecca Jarvis” is produced by Taylor Dunn and edited by Brittany Martinez Learn more about your ad choices. Visit

Transcript

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0:00.0

If I make 100 calls, chances are I'm going to get 20 calls back and 10 of them will turn into a meeting and one thing will drop.

0:09.5

That was always my way of doing everything.

0:12.0

And so it was just about how many lists of 100 can you make before you get to something.

0:16.7

That takes a spirit and an energy that you have to be able to take knockbacks. You've got to

0:22.4

be able to take rejection. And for me, it was just, I don't take those things personally. I never for

0:27.1

once thought, is it me? Am I not good at this? I was just like, wow, on to the next one.

0:35.3

Hi, everyone. Welcome to No Limits. I'm your host, Rebecca Jarvis. If you are a frequent listener here,

0:41.9

thank you. We really appreciate your loyalty. Thanks for coming back. And if you're new, welcome. I hope you like

0:48.9

what you hear. So each week we work here to demystify success. It's a complicated word. But the bottom line here is that we talk to

0:59.3

the world's most influential women across all different industries. And the conversations are

1:05.0

meant to go beyond the resume. They are not about the talking points. We have diversions. And we look at decision making, the tradeoffs,

1:13.5

the pivotal moments that shape careers. So whether you're looking for advice or you just want to

1:19.0

hear a good story, you're in the right place. I'm so excited to have you here with us. So no

1:26.8

limits today we have with us. She is an entrepreneur. She's the co-founder and CEO of the denim brand Good American, which she founded in 2016 with Chloe Kardashian. She started her first company at 24 years old. It was an entertainment marketing agency that specialized in fashion, retail and luxury clients,

1:45.4

which she later sold to the company IPG Media after opening offices in London, New York, and L.A.

1:51.8

She invented the size 15 jeans because she noticed that size 14 and 16 were the most return sizes.

2:00.0

And by the way, when Good American launched, it was the largest

2:03.9

denim launch in apparel history. They reached a million dollars on the very first day in sales.

2:09.8

That's incredible. Welcome to No Limits, Emma Grady. Thank you. Thank you so much. I have to get your

2:14.7

name right. Oh, welcome. No, it's very important. It's very important. It's very important to me.

2:19.8

You know, first of all, it's, you know, I took the surname of my husband.

2:23.5

So I feel like this weird pressure that people have to get it right.

...

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