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Business Made Simple Podcast

#141: How to Unleash Your Instagram Potential & Build a Personal Platform

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 25 September 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

In an age ruled by social media, entrepreneurs are discovering the power of crafting a personal platform to catapult themselves (and their products) into the limelight. But forget about trendy dances and silly reels – it's all about honing in on the problem you solve.

In today’s episode, Donald Miller shares five underrated tactics for creating your personal platform on Instagram. Learn how to become the voice for those facing the same challenges, master the art of crafting memorable sound bites, and truly embody your message. If you've been looking for a roadmap to start building your personal platform, this episode is for you!

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Transcript

Click on a timestamp to play from that location

0:00.0

Look at what famous people are doing, if you want to be famous, and then do that.

0:04.8

Hey everybody, welcome to the Business Made Simple Podcast brought to you by the HubSpot Podcast

0:12.3

network. I am your host, Donald Miller. I get people coming up to me and they want to build a

0:17.5

personal platform. In some ways, most of the people on Instagram are trying to build a personal

0:22.7

platform and I just see it going wrong. I just see it over and over. Very sophisticated,

0:29.5

intelligent people dancing like they were on TikTok. We're building a personal platform by

0:35.9

talking about and doing the things online that are trending. And what happens is you end up

0:41.2

building a platform, but maybe hundreds or thousands of people who are following you, who want

0:45.3

you to keep doing the thing that was trending, which has nothing to do with how you want to

0:48.9

impact the world. That's not how you build a personal platform. It just gets clicks.

0:54.1

So we got to change that. On today's Business Made Simple Podcast, I'm going to give you my thoughts

0:58.6

on how you should be building your personal platform. And I hope, I hope that you find it really,

1:03.5

really helpful if you want to have impact in this program.

1:12.1

So many small business owners dream about selling their small business, but they don't know where

1:16.8

to start. You know it's worth something, but what is it really worth? So who can you trust in

1:21.9

that space? I have partnered with my friend Michael Arietta at Garden City. This is a private equity

1:27.2

firm out of Atlanta, Georgia. Mike has bought dozens and dozens of small businesses. They keep

1:33.8

them by the way. They don't flip them. And I love that because he's just committed to creating

1:38.4

great place to work for all of your employees. But the bottom line is if you're saying, I don't know

1:43.2

what this thing is worth. I don't know if I can even sell it. Mike is the first guy that you want

1:46.8

to talk to. You can go to sellyoursmallbusiness.com right now. You fill out a form and then Mike's team

1:54.0

will get in touch with you. But just that conversation, just that conversation is going to give you a much

...

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