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The My Wife Quit Her Job Podcast With Steve Chou

153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 9 March 2017

⏱️ 46 minutes

🧾️ Download transcript

Summary

Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform. In fact, she’s been featured in several videos on the Amazon website including a full blown documentary about her story. Enjoy the […]

The post 153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner appeared first on MyWifeQuitHerJob.com.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the My Wife Quitter Job Podcast,

0:02.4

the place where I bring on successful bootstrap business owners

0:05.1

and delve deeply into what strategies are working

0:07.2

and what strategies are not with their businesses.

0:09.7

Now today I have Chris Burner with me on the show

0:11.6

who has made a killing selling high-end pill holders on Amazon.

0:16.0

Now it's a super random product and the reason why I'm having her on the show is to talk about Amazon exclusives and how she's managed to create all of these amazing

0:24.2

connections within Amazon while launching a successful product made in the USA.

0:30.0

Also I wanted to apologize up front for the audio quality on this one. I ended up upgrading Skype just before the call which was a huge mistake.

0:37.0

The audio is still passable but if it bothers you you can always find a transcript on my

0:41.0

site at my wife Quitterjob.com.

0:43.0

Anyway, before I begin, I wanted to give a quick shout out to Clavio, who is a sponsor of the show.

0:48.0

Now I'm always excited to talk about Clavio because they are the email marketing platform that I personally use for my e-commerce store and I depend on

0:54.5

Clavio for over 20% of my revenues.

0:56.7

Now you're probably wondering why Clavio and not another provider.

1:00.3

Clavio is the only email platform out there that is specifically built for e-commerce stores.

1:05.1

And here's why it's so powerful.

1:06.5

Clavio can track every single customer who has shopped in your store in exactly what they bought,

1:11.4

which makes it extremely powerful.

1:13.3

So let's say I wanted to send an email to everyone who purchased a blue handkerchief

1:16.6

in the last week, piece of cake.

1:18.9

Let's say I wanted to set up a special auto responder sequence to my customers depending on what they purchased.

...

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