#159 Aura Finance: Chasing the Ghost of Mint

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 9 April 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

With deals from LinkedIn, Figma, and a Fortune 100 giant, Kelsey Willock’s startup Aura Finance is off to a strong start. But will early traction be enough to justify a steep valuation in a competitive space? This is The Pitch for Aura Finance. Featuring investors Charles Hudson, Elizabeth Yin, Jesse Middleton, Jenny Fielding and Kate McAndrew. ... Watch Kelsey’s pitch on YouTube (@thepitchshow) and Patreon (@ThePitch) Subscribe to our public email newsletter: insider.thepitch.show Join our private investor community on Substack: thepitch.fund Register for the Season 13 Finale Watch Party: pitch.show/party *Disclaimer: No offer to invest in Aura Finance is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	My name is Kelsey Willock and I am from Chicago.
0:04.0	I am a creative writer but also fascinated by financial services.
0:09.0	I'm Josh Muchio and this is the pitch, where startup founders raise millions and listeners can invest.
0:15.0	Today on the show, Kelsey Willick pitches the personal finance platform she wished she had in her 20s.
0:22.7	Kelsey always wanted to be an entrepreneur, but something was holding her back.
0:27.6	I was trying to pull myself out of $150,000 of student loan debt.
0:32.2	I was working long hours at Goldman, but all I wanted to do at the end of the day was work on this project.
0:38.7	Given the economic position that I was in, I really wasn't ready to take a leap of faith.
0:44.3	But I realized, like, I can do this. I can learn about things that I'm not familiar with.
0:49.1	And I became less afraid. And finally, six years in, I felt ready to take the leap of faith to solve the problem
0:55.9	directly.
0:59.5	The pitch for ORA Finance is coming up after this. And whether you're watching or listening on
1:05.3	YouTube, Patreon, or your favorite podcast player, thanks so much for subscribing. Don't forget to turn on notifications.
1:15.3	Support for season 13 of the pitch comes from Mercury, the banking platform that makes business
1:20.4	finances simple. Now, this is a product I know very well, because I use Mercury, and I love it.
1:26.3	It's one of those things that feels like it was made
1:28.2	especially for me. And today, we're hearing more from the company's founder, Imada Kund. It was a great
1:34.3	conversation, so stick around to hear it later on in the show. And if you really want to get a
1:38.9	head start, go to Mercury.com. It takes just minutes to get started. Mercury, banking that does more. Mercury is a
1:46.8	financial technology company, not a bank. Banking services provided by Choice Financial Group,
1:52.2	column N.A. and devolve bank and trust. Members FDIC. Welcome back to the pitch for
2:00.5	ORA Finance.
	...

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