159: Larry Kim On How To Run Profitable Google Adwords Campaigns
The My Wife Quit Her Job Podcast With Steve Chou
[email protected]
4.8 • 1.4K Ratings
🗓️ 20 April 2017
⏱️ 48 minutes
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Summary
Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll Learn How Larry came up with the idea to start Wordstream How to run a brand new PPC […]
The post 159: Larry Kim On How To Run Profitable Google Adwords Campaigns appeared first on MyWifeQuitHerJob.com.
Transcript
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| 0:00.0 | You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not with their businesses. |
| 0:10.0 | Now today I'm thrilled to have Larry Kim on the show and if you've been doing |
| 0:14.1 | SEO or any search engine marketing for the past couple of years chances are you've heard |
| 0:18.8 | of Larry he is widely regarded as one of the foremost experts in Google PPC, and today we're going to have |
| 0:25.2 | him teach us how to run profitable AdWords campaigns. |
| 0:28.9 | Now before I begin, I want to give a quick shout out to Seller Labs, who is a sponsor of the show and specifically I want to talk about their |
| 0:35.6 | brand new tool Ignite which helps sellers manage their Amazon sponsored ads. |
| 0:40.1 | Now I'm excited to talk about Ignite because I've actually been using this tool to manage my Amazon sponsored ad campaigns and it makes things a heck of a lot more convenient. |
| 0:49.0 | So number one, I've always found it a major pain to generate my PPC reports in Amazon, cut and paste the data over to an Excel spreadsheet, and then use pivot tables before I can do any sort of analysis. |
| 1:00.0 | Well, Ignite allows you to aggregate and visualize your Amazon sponsored ads data quickly right within the tool to see immediately what keywords are working and what is not. |
| 1:10.0 | There's no need to manually create reports or play with Excel. Everything is right there for you right on the interface. |
| 1:16.0 | And second of all, unless you're a data geek, Amazon campaign data can be hard to understand. |
| 1:21.0 | And what's cool is that Ignite makes keyword |
| 1:24.5 | and bidding recommendations on the fly |
| 1:26.7 | that can be applied with a single click. |
| 1:28.7 | So for example, let's say one of my hanky keywords |
| 1:30.7 | is bleeding money. |
| 1:31.9 | Well, Ignite will actually alert me of that fact and I can |
| 1:34.3 | reduce the bit immediately with just a couple of clicks. So bottom line, Ignite makes |
| 1:39.0 | managing your Amazon sponsored ads so much easier and the fact that they provide me with alerts |
| 1:44.4 | means that I no longer have to monitor my campaigns like a hawk. |
| 1:48.0 | So if they're keywords that are doing well, Ignite tells me to add them to my exact match |
... |
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