You're listening to the My Wife Critter Job Podcast,

the place where I bring on successful bootstrap business owners

and delve deeply into what strategies are working

and what strategies are not with their businesses.

Today I'm thrilled to have both Jeff Cohen

and Brandon Checkets from Seller Labs on the show.

And between the two of these guys, they have tremendous experience when it comes to selling

on Amazon, and they work with so many different companies to formulate their strategies.

In today's episode, we delve super deep into how to run profitable Amazon sponsored ads the

right way.

Now before we begin, I want to give a quick shout out to Cellar Labs who is a sponsor of the show and specifically I want to talk about their brand new tool Ignite which helps sellers you guessed it manage their Amazon sponsored ads.

Now I'm excited to talk about Ignite because I've been

using this tool to manage my own Amazon sponsored ad campaigns and it makes things a heck of

a lot more convenient. Number one I've always found it a major pain to generate my PPC reports in Amazon, cut and

paste the data over to an expelled spreadsheet, and use pivot tables before I'm able to do any

analysis.

Well, Ignite allows you to aggregate and visualize your data quickly right within the tool to see what keyboards are working and what are not immediately.

No need to manually create reports or play with Excel.

Second of all, unless you're a data geek, Amazon campaign data can be hard to interpret.

And what's cool is that Ignite makes keyword and bidding recommendations on the fly that can be applied

with a couple of clicks.

So let's say one of my Henke keywords is bleeding money,

...