You're listening to the My Wife Quitter Job podcast, the place where I bring on successful

bootstrap business owners and delve deeply into what strategies are working and what strategies

are not with their businesses.

Today I'm thrilled to have Jessica Thorpe on the show and Jessica is the president of Gen. Video which is a company that specializes in influencer marketing and e-commerce video.

And today we are going to explore how to leverage influencers online to promote your products and e-commerce brands.

Now before we begin, I wanted to give a quick shout out to Seller Labs, who is a sponsor of the show.

And specifically, I want to talk about their

brand new tool Ignite which helps sellers manage their Amazon sponsored ads.

Now right now I'm actually using this tool to manage my Amazon sponsored ad

campaigns and it makes things a heck of a lot more

convenient.

So number one, I've always found it a major pain to generate my PPC reports in Amazon, cut and

paste the data over to an Excel spreadsheet, and use pivot tables before I'm able to do any analysis.

Now Ignite pulls all that info for you automatically and allows you to easily see what keywords are working and what are not immediately.

No need to manually create reports or play with Excel.

Now, second of all, unless you're a data geek,

Amazon campaign data can be hard to understand.

And what's cool is that Ignite makes keyword and bidding recommendations on the fly

that can be applied with just a couple of clicks.

So let's say one of my hanky keywords is bleeding money.

Well, Ignite will alert me of that fact and I can

reduce the bid immediately. So bottom line, Ignite makes managing your Amazon sponsored

...