#177: The Secret to Winning Over Customers and Outshining Your Competition

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 3 June 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

Even if you have the best product in the marketplace, you will lose to your competition if they explain more clearly how their products solve your customer’s problems. Business owners often miss the mark when it comes to communicating their value clearly. This confusion leads to lost sales, disengaged customers, and the frustrating feeling of being overlooked. The truth is, your product isn't the problem—your message is. So how do you create a clear, compelling message that captures your customers’ attention and makes your brand the obvious choice?

It’s Marketing Month here at Business Made Simple, and we’re kicking it off with a deep dive into the most critical aspect of any campaign: your message. Guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) are stepping in for Donald Miller this week to tackle this issue head-on. They’ll unpack the elements of a powerful marketing message using the StoryBrand Framework. J.J. and April break down the 7 key elements of narrative marketing, showing you how to make your customer the hero of their own story. Listen in for practical tips and simple steps to create a compelling message that helps you win in the marketplace!

Ready to clarify your brand’s message? Access your free BrandScript at StoryBrand.com/sb7.

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Transcript

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0:00.0	You need to be talking about your customer's problem all the time.
0:05.0	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network. I'm Dr. J.J. Peterson.
0:14.8	And I'm April Sunshine Hawkins and we're taking over the podcast for marketing month.
0:19.5	Even if you have the best product in the marketplace, you will lose to your competition if they
0:24.1	communicate more clearly how their product solves your customers' problems.
0:29.1	You need clear marketing and
0:33.7	today we are going to show you how to do that right after this. As a small business owner, have you ever wondered or asked yourself, why isn't my marketing working?
0:51.0	Or why aren't customers clicking by on my website?
0:54.8	If these questions have frequented your brain,
0:57.6	imagine getting the answers you need
0:59.6	and turning all of that around in just five minutes.
1:03.1	As a listener of the Business Made Simple Podcast,
1:05.2	you know we aim to provide quick practical tips every week
1:08.8	to help you become a better business owner,
1:11.2	which is why we're giving you free access to our three-part video series,
1:14.8	the five-minute marketing makeover, presented by our very own Donald Miller.
1:19.6	These three short videos will help you clarify your message so you can get better results
1:24.1	with your marketing. You're going to learn why customers are not buying from you.
1:27.9	You'll learn five ways to make your sales message clearer and more compelling and
1:32.2	you'll learn how to improve your website
1:34.1	so that it drives sales. After you watch the five-minute marketing makeover series
1:38.3	you'll finally be able to make the simple changes you need to increase your revenue
	...

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