#178: How to Turn Your Website into a Sales Machine
Business Made Simple Podcast
StoryBrand.ai
4.8 • 2K Ratings
🗓️ 10 June 2024
⏱️ 30 minutes
🧾️ Download transcript
Summary
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
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Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why you need a website wireframe that works!
As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) break down everything you need to create a business website that works. In this episode you’ll learn the 9 sections your website needs, the most effective layout for your website, and the 3 questions your website needs to answer in order to generate more revenue. April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client’s cluttered and confusing website led to an instant increase in sales. Tune in and learn how to build a website that’s a sales-generating machine!
Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher
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Transcript
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| 0:00.0 | If you are listening and do not have a website, then this episode is for you. |
| 0:06.0 | Welcome to the Business Made Simple Podcast, |
| 0:11.0 | brought to you by the HubSpot Podcast Network. |
| 0:13.2 | I'm producer Bobby Richards sitting in for Donald Miller. |
| 0:15.9 | It's official, Summer has begun. |
| 0:17.7 | Vacation picks are already overrunning your feeds, but odds are, as a small business |
| 0:21.6 | owner, you're not on vacation like the rest of the world because your businesses hit a bit of a summer slump. |
| 0:27.0 | But not to worry because this is the perfect time to strategically hone in and strengthen your marketing and |
| 0:32.8 | messaging which is why we have declared June as marketing month here on the |
| 0:37.4 | business made simple podcast we have hand selected some of the most impactful |
| 0:41.8 | marketing made simple podcast episodes hosted by the |
| 0:44.9 | head of story brand Dr. J.J. Peterson and co-hosted by April Sunshine Hawkins and |
| 0:49.6 | carried them over into the Business Made Simple Podcast feed. |
| 0:53.4 | These episodes are going to walk you through overhauling your website, |
| 0:56.7 | crafting a powerful one-liner, |
| 0:58.9 | and show you how to generate social content |
| 1:01.8 | by gamifying the story brand framework. |
| 1:04.6 | This week it's all about your website. |
| 1:06.8 | You're going to discover the nine must have sections that your website needs, the most effective |
| 1:11.2 | way to lay out your website along with the three questions |
| 1:14.4 | your website must answer. So thank you for your time. We can't wait to get |
| 1:18.7 | started and give you all that and more right after this. |
... |
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