#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 17 June 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?

As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. Your one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Transcript

Click on a timestamp to play from that location

0:00.0	Spoiler, we're headed towards a one-liner.
0:04.0	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network.
0:11.0	I'm producer Bobby Richards sitting in for Donald Miller.
0:13.9	It's official summer has begun.
0:16.1	Vacation picks are already over running your feeds, but odds are, as a small business
0:19.6	owner, you're not on vacation like the rest of the world because your businesses hit a bit of a summer
0:24.3	slump. But not to worry because this is the perfect time to strategically hone in and strengthen
0:30.0	your marketing and messaging, which is why we have declared June as Marketing Month here on the
0:35.2	Business Made Simple Podcast. We have hand selected some of the most impactful marketing
0:40.3	made simple podcast episodes hosted by the head of Story Brand Dr. J.J. Peterson and co-hosted by April Sunshine Hawkins and carried them over into the Business Made Simple Podcast fee.
0:51.5	These episodes are going to walk you through overhauling
0:53.6	your website, crafting a powerful one-liner, and show you how to generate social
0:59.0	content by gamifying the story-brand framework. This week it's all about your one-liner. Today you're
1:05.0	going to get a step-by-step process for crafting a powerful one-liner that can serve as
1:09.0	the foundation for all of your marketing efforts. If you want a clear message that actually aligns your team
1:15.1	and make sure customers immediately understand how you solve their problem,
1:18.6	you're going to get that and more right after this.
1:30.0	As a small business owner, have you ever wondered or asked yourself, why isn't my marketing working?
1:32.0	Or why aren't customers clicking by on my website?
1:35.6	If these questions have frequented your brain,
1:38.4	imagine getting the answers you need
1:40.5	and turning all of that around in just five minutes.
	...

Transcript will be available on the free plan in -205 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.