#182 – Keith Florian: Mastering the Game: Jiu Jitsu, Business & Family

Enter the Lionheart

Lawrence Dunning

Books, Wisdom, Entrepreneurship, Mma, Finance, Jiujitsu, Renaissanceman, Author, Realestate, Goals, Business, Mentor, Philosophy, Ayahuasca, Society & Culture, Psychedelicexplorers

5 • 1.2K Ratings

🗓️ 1 April 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Keith Florian is a 5th degree black belt in Jiu Jitsu, the president of Florian Real Estate Group, Inc with over 20 years in real estate and the President of Beyond Appraisals, and a married father with three daughters.

0.00: How Martial Arts provides so much

6.40: How Keith’s has changed since he got his black belt & became a father

12.00: Preserving your body for jiujitsu after 40

15.00: Working in real estate in 2005

18.00: Getting into real estate development

28.00: Inflation and how the rich get richer

33.00: How you generate wealth by living below your means

39.00: Why Keith maintains his Appraisal business

44.00: Juggling so many things in life – work, parenting and real estate/ appraisals

49.00: Getting his children into jiujitsu

55.00: Why doing difficult things brings rewards

59.00: Lesson’s from Keith’s Parents

https://www.florianmartialartscenter.com/

Until next time, love and good vibes.

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Transcript

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0:00.0	You have to have the same pleasure as purchasing that nice watch as you do when you look at a fat bank account.
0:08.6	And when you see your bank account rise, like you were saying, all the time, you have to get that same euphoria that you do when you're buying that watch for the Gucci thing or whatever it is.
0:20.2	But that euphoria of purchasing that item of something
0:23.5	that you can control was nice. And it just, it was a light bulb moment for me. And everything needs to
0:31.0	go towards different buckets of retirement, real estate, and emergency fund. And it's not about the $5.
0:39.6	It's about whether you can resist your impulse buying.
0:44.5	That's what it is.
0:45.6	And being able to show that self-control inside of you of not wanting to get that.
0:51.2	Because the $5 turns into the Gucci sneakers you want that are 800
0:54.8	or the Rolex wash that's 9,000 or that's this because you think you deserve it A single theme is too narrow for great minds and daring hearts.
1:18.5	Get ready to enter the Lionheart with your host, Lawrence Dunning.
1:22.9	Heath, so great to meet you and shout out to our mutual friend, Nick Lamanyar, Fritz using us.
1:27.6	He called me and he said, Brunley, you've got to talk to keep foreign.
1:30.5	He's just like you, jih Tjitsu and real estate.
1:32.9	And then I look you up and I'm like, man, I'm a year away from my third degree.
1:36.6	You're a fifth degree black hole.
1:37.9	I've been in real estate 10 years.
1:39.3	You've been in real estate 20 years.
1:40.8	I've got one son, you've got three daughters. I'm like, you know, grandma.
1:46.2	That's too funny. It's great to meet you two words. I'm glad that Nick put us together.
1:51.3	Well, yeah, and let's start with martial arts, Keith, because I started with traditional martial arts
1:55.7	a week before my 30th birthday, and I'm turning 46, so now I still dragged my middle-aged body
	...

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