#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 5 August 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?

In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You’ll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.

Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at [email protected].

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Transcript

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0:00.0	Payne is such a catalyst for innovation.
0:05.0	Welcome to the Business Made Simple Podcast,
0:10.0	brought to you by the HubSpot Podcast Network.
0:12.0	I'm James Sweeting.
0:13.4	And I'm Bobby Richards.
0:14.6	Welcome back to this series centered around helping you
0:17.5	become a better business owner.
0:19.2	We're focusing these episodes around strengthening
0:21.6	the six main parts of your small business, leaning into a
0:24.0	metaphor you've heard us say in the past, build your business like an airplane.
0:28.8	The cockpit of the plane is your leadership.
0:31.0	The right engine is your marketing.
0:32.4	The left engine, your sales. The wings are your products. is your
0:33.0	left engine, your sales, the wings are your products,
0:35.0	overhead is your management and operations,
0:37.0	and the fuel tanks are your cash flow.
0:39.0	When you strengthen and develop these six parts of your small business,
0:42.0	your small business,
0:42.8	your small business, we'll take off.
0:45.3	Now in today's episode of the series,
0:47.2	it's all about your marketing,
0:48.9	the right engine of the airplane.
	...

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