#187: Why Your Sales Team Isn't Selling (And How to Fix It)

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 12 August 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a business owner, you might be a sales superstar, but teaching your team to replicate your conversations with potential clients can feel next to impossible. After all, you know the company’s origin story and the ins-and-outs of the product like the back of your hand. But in order to scale your business, you need to transition from being the primary salesperson to having a high-performing sales team. And to do that, you need a consistent sales process.

In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting sit down with Chad Cannon, Business Made Simple’s VP of Sales and Marketing. Chad shares his simple 8-step sales process that he used to close the first 400 seats in a business coaching program. You'll learn how to build rapport, uncover pain points, and ask for the sale in a way that feels natural and authentic (not overly scripted!). Listen in and get Chad's battle-tested strategy for selling and scaling consistently!

Create the talking points for your next discovery email or sales meeting at OnlineSalesScript.com.

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Transcript

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0:00.0	Sales is one of those things that is overlooked when it comes to systems and processes.
0:05.0	Welcome to the Business Made Simple Podcast,
0:10.0	brought to you by the HubSpot Podcast network. I'm Bobby Richards and
0:13.8	I'm James Sweeting and welcome back to this series here on the podcast centered
0:17.9	around helping you become a better business owner. We're focusing these
0:21.3	episodes around strengthening the six main parts of your
0:24.0	small business, leaning into a metaphor you've heard us say in the past, build your
0:28.2	business like an airplane. The cockpit of your plane, that's your leadership, the
0:32.4	right engine is your marketing, the left engine is your sales, the wings are your products, the body of the plane is your management and operations, and the fuel tanks are your cash flow.
0:41.0	That's right, and when you strengthen and develop these six
0:43.1	parts of your small business your small business will take off. In today's
0:46.7	episode of the series it's all about your left engine, your sales. When it comes to
0:51.4	sales have you ever felt like you're the bottleneck in your own business,
0:55.0	like you're the only one responsible for generating income?
0:58.0	Maybe you're constantly on sales calls, but you wish you could scale past yourself
1:02.0	and transfer some of your natural talent for selling to
1:04.4	someone else on your team.
1:06.4	And maybe you're even struggling to build your sales team, but you haven't actually equipped
1:09.9	them with an effective sales meeting framework.
1:12.6	If you find yourself struggling with any of these problems,
1:14.8	you are going to love today's conversation.
1:17.2	We're going to be talking with Chad Cannon, and Chad has been the VP of marketing
	...

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