#193: Nicole Burke—How to Get Out of the Weeds and Start Delegating So You Can Scale Your Business

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 23 September 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve built a business you're proud of, but are you spending too much time in the weeds? When small tasks pile up, you might feel like you’re doing everything except what actually grows your business. With every email and customer support issue you handle, you're losing time that should be dedicated to sales and marketing—the lifeblood of your revenue. So, how do you know when it’s time to delegate and finally scale?

In this episode of Business Made Simple, hosts James Sweeting and Bobby Richards sit down with Nicole Burke, founder of Gardenary, to chat about how she built a thriving online business by staying laser-focused on sales and marketing. Nicole shares her journey of transitioning from doing it all to building a team that handles fulfillment and admin, so she can prioritize what matters most. You’ll learn how to conduct a task audit, recognize when it’s time to hire, and maintain focus on activities that move the needle for your business. Listen in and get actionable steps to scale your team and your business!

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Transcript

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0:00.0	If you can find one team member who will go there with you to a very big place, you are rich.
0:07.0	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network.
0:15.0	I'm James Sweeting.
0:16.0	And I'm Bobby Richards.
0:17.0	Now, every week we help you become a better business owner by leaning into this metaphor
0:21.0	of building your business like an airplane.
0:23.4	The cockpit is your leadership.
0:24.9	The right engine is your marketing.
0:26.3	The left engine, your sales, the wings are your products.
0:28.9	Overhead is your management and operations and the fuel tanks are your cash flow.
0:32.6	When you strengthen and develop these six parts of your small business,
0:35.6	your small business will take off and today we're going to be focusing on a few parts of the plane,
0:40.8	the cockpit, which is your leadership, the body of your plane, your management
0:43.7	operations, and then a little bit of sales, a little bit of marketing, that left engine and
0:47.1	right engine.
0:48.1	And today's conversation is all about scaling past yourself, knowing who to hire next and what
0:52.3	tasks you can delegate, and how best to use
0:54.4	your time as an owner or CEO to drive revenue into your business. And we're going to be
0:58.4	talking about that with Nicole Burke. She is the owner and founder of
1:01.8	Gardenary, also the host of the Grow Yourself Podcast,
1:05.5	Nicole formed Gardinary as an online company that serves gardeners no matter if they're
1:09.8	beginners or if they're experts. Their goal is to remove the confusion surrounding growing
	...

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