#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 21 October 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you.

If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why?

In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention.

Order This is Strategy at geni.us/thisisstrategy.

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Transcript

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0:00.0	When you show up to make a change in the world with your small business, please know that you are stepping into a river, and it is much easier to paddle in a direction that the water is already going.
0:13.0	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network.
0:20.0	I'm Bobby Richards.
0:21.0	And I'm James Sweeting.
0:22.0	Every week on the show, we help you become a better business owner by leaning into the metaphor of building your business like an airplane.
0:29.0	The cockpit is your leadership, the right engine is your marketing. The left engine is your sales. The
0:33.4	wings are your products. Overhead is your management and operations and the fuel
0:36.6	tanks are your cash flow. And when you strengthen and develop these six parts,
0:40.3	your small business will take off. Today is all about leadership and getting clarity,
0:46.0	two crucial aspects of keeping your business flying in the right direction.
0:50.0	That's right, and to help guide us through this,
0:52.0	we're sitting down with someone who needs no introduction Seth Godin
0:56.7	He's one of the most influential voices in marketing and leadership and the author of more than 20 best-selling books,
1:02.9	including his new book,
1:04.6	this is Strategy, which is available now.
1:07.2	And in today's conversation, we dive deep into how to be strategic
1:10.7	in today's fast-paced ever-changing marketplace.
1:13.8	So if you've ever struggled with pivoting your strategy,
1:16.6	your business's strategy in the moment,
1:18.5	or you've come to the realization you don't actually have a strategy,
1:22.0	don't fear today's episode is for you.
1:24.4	We've got all that and more with Seth Golden right after this. So odds are if you're listening to the podcast right now you're a small business owner and odds are that you might be feeling overwhelmed at times by the mountain of tasks that you
	...

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