2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast
The Fully Charged Podcast
The Fully Charged Show
4.8 • 1.4K Ratings
🗓️ 25 November 2024
⏱️ 61 minutes
🧾️ Download transcript
Summary
In this episode of the Fully Charged Show Podcast, Robert explores the world of tyres with Gunnlaugur Erlendsson, CEO and Founder of ENSO. With billions of tyres in use globally, most made from fossil-fuel-derived synthetic rubber, the environmental impact is staggering. Tyre wear releases six million tonnes of microscopic particles annually—accounting for 28% of primary microplastics in our oceans—and contributes more to air pollution than vehicle tailpipes.
ENSO is taking on this challenge with innovative, low cost, durable, high-efficiency tyres specifically designed for electric vehicles (EVs). These advanced tyres produce 35% less pollution and can also extend EV range, setting a new standard for sustainability in the automotive industry. Enjoy! @fullychargedshow @EverythingElectricShow
This podcast was brought to you by OVO's Charge Anywhere. Power your next journey with peace of mind by downloading the OVO Charge app today: https://bit.ly/charge_anywhere
00:00 Introduction
Why not come and join us at our next Everything Electric expo: https://everythingelectric.show
Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff
Become a Fully Charged SHOW Patreon: https://www.patreon.com/fullychargedshow
Become a YouTube member: use JOIN button above
Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0
Subscribe for episode alerts and the Fully Charged newsletter: https://fullycharged.show/zap-sign-up/
Visit: https://FullyCharged.Show
Find us on Twitter: https://twitter.com/fullychargedshw
Follow us on Instagram: https://instagram.com/fullychargedshow
To partner, exhibit or sponsor at our award-winning expos email: [email protected]
Everything Electric (UK) SOUTH - Farnborough International - 11th, 12th & 13th October 2024 Everything Electric AUSTRALIA - Sydney Showground - 7th, 8th & 9th March 2025
Everything Electric (UK) LONDON - ExCel - 16th, 17th & 18th April 2025
Everything Electric EUROPE, USA & (UK) NORTH - dates for 2025, 2026 & 2027 to be confirmed
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello and welcome to another episode of the fully charged show podcast. |
| 0:15.5 | Tires, that's what we're talking about in this episode. |
| 0:18.3 | Really, really important topic. I knew it was kind of important |
| 0:22.6 | before I did this podcast, but I now think it's much more important. I have learnt a lot, |
| 0:30.8 | and I think you will too. It's a really interesting podcast. Just think about it for a minute, |
| 0:35.1 | because I've never thought about it really, not seriously. |
| 0:38.3 | Certainly not before I knew anything about electric cars. |
| 0:41.3 | For decades, I'd buy tires and I'd drive cars and then the tires wear out and you've got, oh God, I've got to get new tires for the MOT. |
| 0:49.7 | It's going to cost a fortune. |
| 0:51.3 | End of thought process. |
| 0:52.6 | Total end of nothing else, Nothing else. Just the cost. |
| 0:57.5 | Oh, which is incredibly important. I'm not belittling the cost, but where do the tires come from? |
| 1:02.6 | And far, far more importantly, where does the stuff that was on the new tires when they were new, |
| 1:08.9 | now they're worn out, where's that gone? They wear out. |
| 1:12.6 | End of thought. Wait a minute. When they wear out, that stuff has to go somewhere. It's like |
| 1:18.0 | the basic laws of physics. It does not vaporize into a heavenly host of angelic forms. |
| 1:26.3 | It stays somewhere. I don't know where. I have never seen |
| 1:31.0 | like piles of old tires, bits of tire. I don't know where it goes. It gets washed away. |
| 1:36.3 | It just goes away. Well, now we know the massive global impact of billions of tires on billions |
| 1:43.8 | of miles of road with billions of particulates. |
| 1:47.5 | It's not a pretty thought. |
| 1:50.6 | And as we learn more about the world we live in, and this is what happens when you change technologies, |
... |
Transcript will be available on the free plan in -126 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from The Fully Charged Show, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Fully Charged Show and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.