4.6 • 2.3K Ratings
🗓️ 1 August 2018
⏱️ 41 minutes
🧾️ Download transcript
When Pizza Hut can’t get anyone to buy their new Stuffed Crust Pizza, help comes from an unlikely pair: Donald and Ivana Trump. We hear the behind the scenes making of this ad, and in turn, the making of a president. PLUS: Our first installment of Uncut with Household Name's producers.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Click on a timestamp to play from that location
0:00.0 | It's the mid-90s and Pizza Hut has a problem. |
0:04.1 | It's spent a lot of money and time developing a pizza. |
0:06.5 | It thought would be revolutionary. |
0:08.3 | Here it is. |
0:09.3 | The stuffed crust pizza from Pizza Hut. |
0:11.8 | Stuffed crust pizza. |
0:13.9 | It was covered in cheese, emboldening with more cheese in that forgotten wasteland, the |
0:18.7 | crust. |
0:19.8 | But no one wanted it. |
0:21.4 | It was a new product called stuffed crust. |
0:23.6 | The cheese was in the crust. |
0:24.9 | They tried to sell it a million times, a million different ways, and it just would not sell. |
0:29.9 | So it became Janet Lyons' job to fix that. |
0:33.1 | She was kind of a star writer on medicine Avenue. |
0:35.9 | Her boss is called her and her writing partners and told them, Pizza Hut says were finished, |
0:41.0 | unless we can get Americans to buy stuffed crust pizza. |
0:44.5 | They were always walking out the door. |
0:46.3 | They were always, this is it. |
0:47.3 | They're firing the agency. |
0:48.3 | It's over. |
0:49.3 | We screwed up something. |
0:50.3 | I don't know what, but this was just the normal kind of thing. |
... |
Transcript will be available on the free plan in -2394 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Business Insider, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Business Insider and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.