2: Donald and Ivana's Affair (with Pizza Hut)

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4.6 • 2.3K Ratings

🗓️ 1 August 2018

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Pizza Hut can’t get anyone to buy their new Stuffed Crust Pizza, help comes from an unlikely pair: Donald and Ivana Trump. We hear the behind the scenes making of this ad, and in turn, the making of a president. PLUS: Our first installment of Uncut with Household Name's producers.

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Transcript

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0:00.0	It's the mid-90s and Pizza Hut has a problem.
0:04.1	It's spent a lot of money and time developing a pizza.
0:06.5	It thought would be revolutionary.
0:08.3	Here it is.
0:09.3	The stuffed crust pizza from Pizza Hut.
0:11.8	Stuffed crust pizza.
0:13.9	It was covered in cheese, emboldening with more cheese in that forgotten wasteland, the
0:18.7	crust.
0:19.8	But no one wanted it.
0:21.4	It was a new product called stuffed crust.
0:23.6	The cheese was in the crust.
0:24.9	They tried to sell it a million times, a million different ways, and it just would not sell.
0:29.9	So it became Janet Lyons' job to fix that.
0:33.1	She was kind of a star writer on medicine Avenue.
0:35.9	Her boss is called her and her writing partners and told them, Pizza Hut says were finished,
0:41.0	unless we can get Americans to buy stuffed crust pizza.
0:44.5	They were always walking out the door.
0:46.3	They were always, this is it.
0:47.3	They're firing the agency.
0:48.3	It's over.
0:49.3	We screwed up something.
0:50.3	I don't know what, but this was just the normal kind of thing.
	...

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