#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 11 November 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive approach.

In this episode, host Bobby Richards talks with Tyler Ginn, President of CoachBuilder and Business Made Simple, who reveals a 4-part health check that’s become a game-changer for scaling businesses. Tyler’s framework—covering mission, processes, people, and results—keeps you ahead of potential pitfalls and helps you steer your company confidently through change. If you’re feeling the growing pains of success or want a proven strategy to keep your business on track, listen in to get the tools you need to lead with clarity and intention.

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Transcript

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0:00.0	It's my responsibility to find some time to step back and say, how healthy is our business.
0:09.8	Welcome to the Business Made Simple podcast brought to you by the HubSpot Podcast Network.
0:14.0	I'm Bobby Richards.
0:15.3	Every week on the show, we help you become a better business owner, leaning into that metaphor of building your business like an airplane,
0:21.5	the cockpit, that's your leadership, the right engine is your marketing, the left engine, your
0:25.2	sales, the wings your products, overhead is your management and operations, and the fuel tanks
0:29.3	are your cash flow. When you strengthen and develop these six parts of your business, your
0:34.1	business will take off. Today, it is all about keeping your business on track.
0:38.3	We're diving back into the cockpit, back into leadership, and we're talking about all of this,
0:42.2	especially when your company is in a period of rapid growth with exciting opportunities on the
0:47.4	horizon. Now, when your business is thriving, it can feel exhilarating and it can also feel overwhelming
0:53.8	because success brings new challenges like
0:56.1	keeping your mission clear, aligning your team, making sure that your processes can handle that
1:00.8	growth. And so today we are giving you a behind the scenes look at how we do this here in this
1:06.9	company. I'm going to be sitting down with Tyler Ginn, the president of Coach Builder, Story Brand Business Made Simple, and he's going to talk about a business health check that he has
1:15.7	created. It's a four-part simple framework that helps your business stay aligned and focused during
1:21.5	major shifts. All that with Tyler Ginn, the president of our company right after this.
1:30.3	When all your marketing team does is put out fires, yeah, they're going to burn out.
1:35.3	But with HubSpot, they can achieve their best results without the stress and,
1:40.3	spoiler alert, burnout.
1:42.3	Tap into HubSpot's collection of AI tools called Breeze to pinpoint leads,
1:47.6	capture attention, and access all of your data in one place,
	...

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