responding kindly and responding quickly is the extra effort.

Anything in excess of that is icing. It's just a delight to people.

Welcome to the Business Made Simple podcast, brought to you by the HubSpot Podcast Network.

I'm Bobby Richards. And I'm James Sweeting. And every week here on the podcast, we help you become a better

business owner, leaning into the metaphor of building your business like an airplane. The cockpit is your

leadership. The right engine is your marketing. The left engine, your sales, the wings are your products,

overhead is your management and operations, and the fuel tanks are your cash flow. And when you

strengthen and develop the six parts of your small business, your small business will take off.

And today's conversation is all about the cockpit of your plane, leadership.

Have you ever had some customer interactions where you stepped away saying,

probably could have handled that a little bit better?

Maybe there's an aspect of the customer journey that's just this tension point. You're

not alone if you're experiencing any of these challenges. That's right. And that's why we are so

excited to be talking with our very own Kelly Kirkker, Director of Customer Experience here at Business

Made Simple, Story Brand, and Coach Builder. She's going to be breaking down how to elevate your

business through customer experience and even how to handle difficult situations with confidence. So whether you're overwhelmed

by customer facing interactions or just looking to level up how you can give customers the best

experience possible. Today's episode will provide actionable strategies you can implement right

away. All that and more right after this.

When all your marketing team does is put out fires, yeah, they're going to burn out.

But with HubSpot, they can achieve their best results without the stress.

And, spoiler alert, burnout burnout tap into HubSpot's

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