22: Finessing the Role of the Fitness Coach with James Fitzgerald

The Primal Kitchen Podcast

Mark Sisson & Morgan Zanotti

Fitness, Entrepreneur, Sisson, Parenting, Health, Wellness, Weightloss, Primal, Paleo, Nutrition, Health & Fitness

4.4 • 717 Ratings

🗓️ 14 March 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Morgan sits down this week with one of the "Fittest Men on Earth" and renowned fitness coach, James Fitzgerald. His fitness journey began while playing competitive soccer as a teenager. During his collegiate years, James spent a great deal of time training, studying, and researching fitness. His investigations led to the publishing of multiple studies in Physiology Canada and The Canadian Journal of Applied Physiology.

James applied his knowledge to coaching general population clients and competitive athletes, built a thriving coaching business, and launched Optimum Performance Training (OPT) in 1999. Looking to spread his knowledge and methodologies, James began coaching athletes remotely and spearheading the individual design programming movement. Through the personal application of his own program, he earned the title of "The Fittest Man on Earth", winning the inaugural CrossFit games in 2007.

In this conversation, Morgan and James talk about the overwhelming amount of fitness options out there, the increasingly sedentary state of the world, the importance of movement and fitness simplicity, and much more.
Feeling inspired? Use code LEARN50 for 50% OFF your first month on James' BRAND NEW fitness coaching education app, LearnRx (https://learnrx.app/)

Transcript

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0:00.0	there are some things that require complexity. But to do lunges and to like chew broccoli slowly,
0:05.2	it's not that complex. Hey everyone, I'm Morgan, co-founder at Primal Kitchen and host of the Primal
0:12.6	Kitchen podcast. Today we're speaking with OPEX fitness founder James Fitzgerald. James and his
0:18.2	business are on a mission to be the best education provider for fitness
0:21.2	coaches seeking career success, longevity, and fulfillment. They meet their mission by increasing
0:26.0	the value of each coach through education, fitness business mentorship, and providing tools
0:31.0	coaches need to professionalize their passion. James even put his coaching advice into his own hands
0:36.4	and became the fittest man on earth by winning the inaugural CrossFit games in 2007.
0:41.4	Before we talk CrossFit, fitness, and coaching, a brief reminder that any and all opinions and views shared by hosts and guests on this podcast are the speaker's own and do not represent the view of Primal Kitchen or its affiliates or a parent company.
0:52.3	Hi, James. How are you?
0:55.9	Hi. It's a pleasure to meet you,
1:00.2	Morgan. Yeah, you as well. We're super excited to have you. I cannot wait to hear your story. This is, this is crazy. So I'm talking to one of the fittest men on earth. This is a big title.
1:07.2	Yeah, previously. It was, I was the fittest amongst a 100 in. And somehow that escalated into the world, but I'll take it.
1:14.7	Yeah, you got to take. You got to take those things when they come. So give me the load on. How did you get into fitness and CrossFit and all the things?
1:22.7	Yeah, I was a young kid who was active. and I lived in a northern community in Canada.
1:28.9	And the way I saw it, now that I'm looking back, you basically had two options.
1:33.1	You could go down the, I guess, the less physically expressive, inspiring path,
1:38.4	or you could go down the physical expression path, which would be sport and being active all
1:43.7	the time.
1:44.1	And I basically did that.
1:46.4	And so that transformed into wanting to learn more about it as I aged and did the usual,
1:54.0	you know, the conformist, you know, process of aging. And then you got to go to post-secondary
	...

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