255 - How We Built Pursuit Series

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 28 May 2020

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to build a bourbon brand from the ground up? In this podcast, you get to hear our story of building Pursuit Spirits. We discuss how we source barrels, design packaging, and navigate the law. Fred interviews Ryan and Kenny on motivation, risks, and how to secure your future with contract distillation. Show Notes: This week’s Above the Char with Fred Minnick talks about Rum. How did you all meet? How did you all decide to start the podcast? Talk about starting your own brand. How did you finance the project? Who came up with the idea to call the releases episodes? After creating this brand, do you have more appreciation for distillers being less transparent? What was the most annoying thing about starting the brand? Do you ever get nervous that your model might come crashing down? How have you been able to meet the demand of your audience? Has launching the brand helped you understand the distillers more? How much time went into the packaging? Talk about the cork. Why is there so much variance in TN barrels? How have you reacted to negative criticism? What distilleries have you partnered with? Do all of the episodes sell out? Any thoughts about doing a batching process? Would you consider outside investment? Any plans for contracting distilling? How do you not oversaturate the promotion of Pursuit Series? Favorite episode? What distillery would you want to partner with if you could? If you had to pick between Bourbon Pursuit and Pursuit Series, which would you pick? If you could buy all the bourbon you wanted from OZ Tyler, would you? Where would you want to spend marketing dollars? Support this Podcast on Patreon

Transcript

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0:00.0	and when we can put it into a single bearer offering, a cash strength, like, this is what we've
0:04.5	tried. Like, I guarantee you, you're going to love this because we're not going to put it,
0:09.1	I just sound like a men's warehouse commercial, but it's, but it just, you're going to love the way
0:13.1	you look.
0:25.8	This is episode 255 of Bourbon Pursuit.
0:29.6	I'm one of your host, Kenny, and I hope you have had an enjoyable week and this podcast finds you well.
0:30.9	So let's get on to some Bourbon News.
0:32.8	We missed the deadline for putting this in the podcast last week, so unless you've been
0:36.6	staying away from social media, then you probably already know about the new weller single
0:41.5	barrel orange label that will be coming to market soon the new weller will be
0:45.6	bottled at 97 proof which is a middle point between the traditional green label
0:49.7	special reserve at 90 and the red label antique at 107. It will also have a suggested retail price of
0:56.3	$50. Plus, you can also check out Fred Minnick's YouTube channel where he was the first person to
1:01.8	review it. So make sure you go subscribe and check that out. There's also a new whiskey coming to
1:06.2	market. It's a Tennessee whiskey. And it combines golf, Marion Eves, and the Mannings.
1:11.6	It's Sweetens Cove.
1:13.6	The investors behind it have some major name power, including the likes of course, Peyton Manning, tennis legend, Andy Roddick, sportscaster, Jim Nance, singer-songwriter Drew Holcomb, among others.
1:23.6	The story behind Sweetens Cove is that it started somewhat off of like an off-the-grid
1:28.4	nine-hole golf course at the end of a gravel road in Tennessee, and it was described by some
1:33.1	because of its breathtaking views as golf's field of dreams. So a group of friends, including some of the
1:38.7	previously ones mentioned, bought Sweetens Cove back in 2019. With no clubhouse, no plumbing, or really anything else to offer,
1:46.0	it has a tradition of a celebratory shot of whiskey for first-timers on the first tea. This
	...

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