274: A Deep Dive Into the Back End of My Business

Conversations with Cam

Dear Media

Motherhood, Cameronrogers, Freckledfoodie, Society & Culture, Health & Fitness, Nutrition, Parenting

4.7 • 1.5K Ratings

🗓️ 11 December 2024

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this solo episode, I dive into all the back-end details of my business, from how I first developed a business plan in content creation to how various elements of my business work today. I share what the early days of Freckled Foodie looked like, what inspired me to quit my corporate job and pursue health and food content creation full-time, and how I took the plunge and built out my business model. I discuss how and why I started the podcast, how I grew my social channels and began monetizing my content, and why getting a management team was the turning point in my career. I also share how what I make now compares with the salary I would be making today in corporate, how my sponsored content works, and how my income is broken down in different buckets. Finally, I talk about the members of my team and what they do, the future of the “Quiet Your Mind, Busy Your Hands” platform, and I answer questions about mentorship, hiring out, and more.

Key Takeaway / Points:

On the chaos and joy of December
On the misconceptions of content creation and taking pride in owning a business
My background and how I got into content creation
How my car accident shifted my priorities
How I built out my Freckled Foodie model
On telling my family and bosses I was pursuing Freckled Foodie full-time
How I started the podcast
On growing my social channels and monetizing the podcast
On getting a management team and why it was a turning point
On comparing what I make now with the salary I would have made had I stayed in my corporate job
On how my To Be Magnetic code filters everything I do in work
How I work with sponsored content
Breaking down the different buckets of my income
On the future of the “Quiet Your Mind, Busy Your Hands” platform
The members of my team and what they do
Answering questions about hiring out, mentorship, advice for starting out, what a typical day looks like, the most challenging aspects of this job

Find Chloe’s work at @atdarlington

Find Hannah’s work at @Hannah.sheridan.design

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Get your free LMNT Sample Pack with any purchase at drinklmnt.com/CAMERON

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Instagram: Check out Instagram's teen accounts!

Follow me:

Instagram: @cameronoaksrogers and @conversationswithcam

Substack: Fill Your Cup

Website: cameronoaksrogers.com

TikTok: @cameronoaksrogers and @conversations_with_cam

Youtube: Cameron Rogers

Creative Lead: Amelie Yeager

Produced by Dear Media.

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Transcript

Click on a timestamp to play from that location

0:00.0	The following podcast is a dear media production.
0:04.0	It's solo time. We're doing a solo episode today. And, you know, I don't actually know when
0:10.3	this is going to air. I should have looked at that. But whatever, here we are. I am going to do
0:15.0	a little bit of a catch-up quickly. And then we're going to talk about the back-end business of everything within my page, my content, my podcast, all of it.
0:27.5	It's like technically my LLC is freckled foodie, but when I say my business, I don't feel aligned to that anymore.
0:33.4	So I don't know, Cameron Oaks Rogers, whatever.
0:35.4	Quick catch up.
0:36.9	December is fucking crazy.
0:38.6	Like, I just feel so goddamn overwhelmed. And I'm really, really, really trying to not let the
0:46.7	chaos get to me and, like, focus on controlling the controllables and actually enjoying the holidays.
0:52.8	Like, I want to enjoy the holidays. I love the holidays. And there's nothing I love more than witnessing holiday joy and cheer
0:58.7	through my kids' eyes, like my toddler especially because he's like aware of what's happening.
1:02.5	He's so obsessed with Christmas decorations. And to just see the light in his eyes and the excitement
1:08.3	is so refreshing. And that's what I want to tap into. But the minutia of
1:13.8	everything that goes on behind the scenes is so much in general and then adding kids on top of it.
1:19.5	And yeah, it's just, it's madness over here. And you know what? I hate whoever created elf on the
1:25.8	shelf. Not that I do it. I don't partake. But whoever did this,
1:29.6	why? Why did we need to add another thing for parents during the holiday season? Like, I just don't
1:34.2	get it. Why was that necessary? So for anyone who is feeling like they have to do all of these things,
1:39.5	you don't have to. You get to decide what you want to do. I hope this episode comes out before
1:43.7	Christmas. I think it does. But you get to decide what you want to do. I hope this episode comes out before Christmas. I think it does.
1:44.9	But you get to decide what you want to do when it comes to the holidays. Like Christmas card's not
	...

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