280 - Is Bourbon the Next Big Trend? with Brandy Rand, COO of IWSR

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 19 November 2020

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re currently experiencing the biggest boom there has ever been with bourbon. But is it going to be overshadowed by the seltzer movement? And we all know that COVID has impacted every single business sector, but what has it done to alcohol and, most importantly, bourbon? From the outside it seems that business is good, but Brandy Rand, COO for IWSR who specializes in drinks analysis and trends, provides a scientific view as well as reality check on where the market is moving. Show Notes: Receive IWSR’s weekly industry insights email: https://bourbonpursuit.com/iwsr This week’s Above the Char with Fred Minnick talks about labels. Who was your childhood actor or actress crush? What is IWSR? How do you gather data? How were you all tracking bourbon growth years ago? Do you classify canned cocktails as hard seltzers? Do you think cocktails to go will be an on going trend? What impact are tariffs having globally? Have you seen distilleries pivot their strategy due to tariffs and COVID? What has happened to travel retail because of COVID? Do you track e-commerce and shipping? Do you follow Drizzly's data? Where do you see bourbon growth in the next couple of years? Support this Podcast on Patreon

Transcript

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0:00.0	Now we're predicting that whiskey as a whole is going to overtake vodka by 2025.
0:05.7	And this, people, is why we have to stay strong.
0:08.7	Bocket sucks.
0:18.8	Hey, everybody.
0:19.9	Welcome to episode 280 of Bourbon Pursuit, the podcast featuring news, reviews,
0:24.2	and interviews with people making the bourbon whiskey industry happen.
0:28.0	Before we start looking at projections on where Bourbon's heading, here's your weekly
0:31.4	bourbon news update.
0:33.1	How are you going to be celebrating Repeal Day this year?
0:35.5	You can join myself, Fred Minnick, Blake,
0:38.3	Breaking Bourbon, Brian Har from Sippencorn, musical artist Lindsay L, Sean James, and many others
0:44.1	in a virtual Repeal Day Expo. It's a full day of bourbon-inspired presentations and private concerts.
0:50.7	You can get your tickets for the December 5th event at repeal day expo.com.
0:56.2	Is crapped whiskey taking over? Well, in Iowa it is. The Iowa Alcoholic Beverage
1:01.1	Division posted the 12-month sales revenue by category. In Cedar Ridge, Iowa straight bourbon
1:06.4	whiskey is now the number one selling bourbon, surpassing the mass-produced Makersmark and Jim Beam
1:11.8	as the top seller in the state. Are you a fan of Baker's Bourbon? Well, you can now see the
1:17.7	journey that your single barrel takes. Go to bakersburban.com slash single-barrel dash journey
1:24.2	and enter the serial number of your bottle. You'll get information about where your
1:28.5	barrel was stored, the average weather statistics during its aging period, and more. And starting
1:33.7	on November 19th, you can even enter to win an exclusive tasting with Freddie No as well.
1:39.7	And moving on to Bourbon Release News. The Lee Initiative, led by James Beard Award-winning chef Edward Lee, who was also a guest
	...

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