285: Building a Wellness Brand from Scratch with Stakt Co-founders Millie Blumka and Taylor Borenstein
Conversations with Cam
Dear Media
4.7 • 1.5K Ratings
🗓️ 12 February 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Stakt co-founders Millie Blumka and Taylor Borenstein to talk about how they grew their wellness brand, from recognizing a gap in the at-home fitness market to going on Shark Tank and pitching their foldable yoga mat. They explain what a “hero product” is, how they developed the Stakt weights, and how they navigate being friends and business partners. They also share what they would’ve done differently in the beginning of starting their business, what they know now about being business owners, how they prioritize their wellness every day, and much more.
Key Takeaway / Points:
- How Taylor and Millie recognized a gap in the market and founded Stakt
- On Taylor and Millie’s experience on Shark Tank
- How they developed the Stakt weights
- Why partnerships have been crucial for their brand
- How they navigate being friends and business partners
- What they would’ve done differently in the beginning of their business and what they know now about being business owners
- The invention ideas we have for our fantasy side-hustles
- How they prioritize wellness in their daily routines
- How we feel about Onyx Storm
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:04.1 | Welcome back to Conversations with Cam. |
| 0:05.7 | If you are someone who is looking to start their own company or build their own product, |
| 0:11.2 | this episode is for you because we get like a mini back end course on how founders Millie |
| 0:18.1 | and Taylor created and made into what it is today. |
| 0:23.5 | One of my truly favorite wellness, fitness companies and a product that I use almost every |
| 0:30.4 | single day and that is stacked. |
| 0:32.5 | I know I've talked about it on here. |
| 0:33.8 | You definitely see it on my socials, but I love stacked so much. |
| 0:36.6 | They have this like truly |
| 0:39.4 | wildly innovative product that is a workout mat that can fold into a block and also just like |
| 0:46.8 | folds up to make storage so much easier because there's nothing. I hate more than a yoga mat, |
| 0:51.1 | like unrolling everywhere I go. But they also just launched their new |
| 0:54.8 | patent pending product, which is the stacked weights. They're adjustable to flex between two, |
| 1:01.2 | four, and six pounds. And honestly, it's like so freaking smart. We talk about this in the interview, |
| 1:07.8 | but I'm like, did you ever feel like, how was this not already invented? And they were like, yes. |
| 1:11.2 | And that's what we kept hearing. |
| 1:12.3 | And that's why we continued to make them. |
| 1:14.5 | I loved hearing the back end of the business and like how it all came to be and the trials and tribulations and all of the things. |
| 1:21.1 | So I hope you guys do as well. |
| 1:22.9 | And if you want to check out Stacked, which you absolutely should. You can go to shopstacked.com. That is S-H-O-P-S-T-A-K-T, |
| 1:33.1 | and use code Cameron for 20% off your order. Without further ado, here's Millian Taylor. |
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