3 rules to help you build a successful business | Julissa Prado

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4.1 • 11.9K Ratings

🗓️ 20 February 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have an idea you're yearning to turn into a business? Julissa Prado, founder and CEO of Rizos Curls, explains how she was inspired by the Latino and immigrant communities she grew up in -- and shares 3 principles that guide her in her work.

Transcript

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0:00.0	Ted Audio Collective
0:10.8	I'm Elise Hugh, you're listening to Ted Talks daily.
0:13.5	Julie Seprato has a multi-million dollar, Latina-owned business that's built from her own
0:18.7	experience in multicultural Los Angeles.
0:22.1	In today's episode from our video series The Way We Work, she shares the three lessons
0:26.6	from doing business that have helped her be fulfilled and profitable from day one.
0:35.1	Running a business means being a constant problem solver.
0:38.9	Every day it's something new, whether it's product development, distribution, creating
0:43.4	content, or I don't know, deciding what to do during a pandemic.
0:46.6	The trick isn't always knowing all the answers, but becoming adept at figuring them out.
0:55.8	My entrepreneurial spirit comes from growing up in Latino neighborhoods in LA and being
1:01.0	surrounded by so many people who are immigrants.
1:03.9	It takes heart and ingenuity to move to a new country and rebuild your life.
1:08.2	I grew up seeing firsthand so many examples of people getting creative with limited resources.
1:14.7	Whether it was the Fubu Salad outside, Rainer Shine, or my dad who started as a field worker
1:20.0	and now owns his own restaurant.
1:22.1	In 2017, I left my corporate job and used my entire life saving, salonge, Riso's curls.
1:28.6	Helping people embrace their natural hair texture has been my personal passion since I was
1:34.8	a teenager.
1:36.6	Learning to love my hair in its natural state was the first step to learning to love myself.
1:42.0	Today, I'm running a self-funded, multi-million dollar business that has been profitable since
1:47.9	day one.
	...

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