32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 3 December 2019

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started." That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products. You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists. No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out. Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one! In This Episode We Cover: What is Fetch Rewards How the idea came to be Focusing on the customer experience The steps they took to build the app How they scaled to 1.7 million users How they earn money Giving rewards to users (and getting even better at it) What their company looks like from an organizational structure Focusing on the customers first The culture of the company Why you should be a problem solver Their individual roles And SO much more! Links from the Show BiggerPockets Forums Kraft Heinz Dove Harry Miller Corp Kimberly- Clark Check the full show notes here: https://www.biggerpockets.com/bizshow32 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
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0:47.8	Cargreaves lands down.
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0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
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1:24.4	Head to vanta.com slash Spotify to learn more.
1:29.3	Welcome to the Bigger Pockets Business Podcast show number 32.
1:36.3	Being able to solve the problems.
1:38.4	And if you wait until you have a perfect plan, you're never going to get started.
1:42.4	And so we didn't have a perfect technology, but we rolled it out to
1:44.8	customers, got the feedback of what they liked, what they didn't like, and figured out how to
1:48.9	improve upon it.
	...

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