33: How to Generate Business No Matter the Product or Service with Pat Fenton

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 10 December 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Having trouble generating business in your business? Having difficulty converting sales? CEO, mentor, coach, and marketing expert Pat Fenton is here to talk about the principles of attracting—and converting—customers to your business. No matter what you offer, whether it’s a product or a service, the principles for getting business are the same. Pat shares actionable steps on how to generate business, how to influence people to contact you, how to grow by expanding your network, how to create reciprocity, and how to add value above and beyond the competition to get continuous referrals and repeat business. Make sure you listen for Pat’s words of wisdom about how to turn failure into success and how even those who fail the most can ultimately end up being the best. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why mentorship is a necessity How you can strike out 7 out of 10 times and still be a superstar Why top professionals like rejections Why practice is where the money is made Building on existing relationships rather than starting over with new customers What to be aware of in partnerships Asking yourself what problems you are solving Understanding the sales process Why capital is not the driver of success And SO much more! Links from the Show BiggerPockets Forums Rank Maker Network Marketing Company Check the full show notes here: http://biggerpockets.com/bizshow33 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to five
1:19.1	times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to vanta.com slash Spotify to learn more.
1:28.9	Welcome to the Bigger Pockets Business Podcast show number 33.
1:35.9	So before you start thinking, well, if I had the money, if I can just borrow money from
1:39.9	somebody, that money will go build, burn so fast your head will spend if you don't have the process
1:45.1	and distribution and salesmanship out first.
1:53.3	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what
1:58.4	it really takes to make it. Whether you're already in business or you're on your way there, this show is for you.
	...

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