32: Grain-Free Queen Elizabeth Stein Talks Health & Entrepreneurialism

The Primal Kitchen Podcast

Mark Sisson & Morgan Zanotti

Fitness, Entrepreneur, Sisson, Parenting, Health, Wellness, Weightloss, Primal, Paleo, Nutrition, Health & Fitness

4.4 • 717 Ratings

🗓️ 13 June 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Morgan is joined by Purely Elizabeth founder and namesake Elizabeth Stein in this week's episode. Stein started her career in fashion marketing before becoming an entrepreneur. She attended the Institute for Integrative Nutrition which changed her life and perspective on food...and introduced her to the concept of a gluten-free diet.

She strived to create gluten and grain-free products that were not only better-tasting but also featured better ingredients. What started as a homemade blueberry muffin start-up grew to a nationwide grain-free granola craze and the beginning of Purely Elizabeth. Stein's company now features a line of "naturally gluten-free granola, oatmeal, and baking mixes in multigrain and grain-free varieties to make eating well effortless."

Join Morgan and Stein as they talk about grains' impact on gut health as well as wine, sleep, and diets. Plus, you'll learn Stein's daily ritual for health, wellness, and blood sugar regulation.

Take a taste and use code PRIMALKITCHEN for 20% off all products on purelyelizabeth.com!

Transcript

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0:00.0	And so she tasted this fresh batch of granola and she was like, this needs to be your next product.
0:06.0	This is like better than anything I've ever tasted.
0:10.0	Hey everyone, I'm Morgan co-founder of Primal Kitchen and host of the Primal Kitchen podcast.
0:15.0	Today I'm excited to be speaking with purely Elizabeth founder, Elizabeth Stein,
0:19.0	as she talks about her journey from
0:21.1	holistic nutritionist to CEO of her own health food company, ditching grains, and the importance
0:26.2	of nuts and seeds for gut health. Before we get into it, a brief reminder that any and all
0:30.4	opinions and views shared by hosts and guests on this podcast are the speaker's own and do not
0:34.4	represent the view of Primal Kitchen or its affiliates or parent company.
0:44.3	Hello, how are you? Hey Morgan. So nice to see you. No kidding. So good to see you. It's been way too long. We haven't even seen each other since you had before COVID, like 2018. So it's
0:50.2	great to see your face. We used to go to events live and in person.
0:55.0	I know.
0:55.9	I miss those days.
1:01.7	So tell me, the audience wants to know you have like such an amazing background and an amazing brand.
1:02.5	I'm sure everyone listening has heard of purely Elizabeth, but kind of a definite like thought
1:06.9	leader, innovation leader on just the grain free granola front and the paleo movement,
1:11.8	all of those things. But give us a lowdown on how you got here and your journey from holistic
1:17.2	nutritionists, I guess even too holistic nutritionists, because I feel like there's got to be a good
1:20.9	story there. Yeah, totally. So I am 12 years into the purely Elizabeth journey from when I
1:27.2	started. But really, you know, I go back to,
1:32.3	I think as a kid, like I was always relatively healthy. I was, you know, an athlete in high school.
1:40.2	And then in college, I, you know, continue to, I would say have a more like healthy relationship with food and wellness more so than any of my friends.
	...

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