Okay, so I want to jump right into this episode, but I have two very special announcements to make.

I'll do so at the end, so make sure that you stick around to the end of this podcast.

I'll give you a sneak peek now.

One has to do with the first ever in-person founders conference that is happening in 60 days.

I'll tell you why I'm doing it, what it is, and how you can attend after this incredible

story of the Red Bull founder.

I'll see you on the other side.

Dietrich Matishitz is one of the most successful entrepreneurs of our age, a man who single

handily changed the landscape of the beverage industry by creating not just a new brand, but a whole new category, the energy drink.

He is the visionary who brought the world Red Bull.

In return for his innovation, the world has made him very, very rich over the last few years

he was taking anywhere from 500 million to 800 million a year in annual dividends and he

had a net worth somewhere between 20 and 30 billion dollars.

Matchitz also runs an efficient enterprise.

In 2010, Red Bull employed just 7,758 people, which works out to more than 667,000 in revenue per person.

This success is the realization of a business plan that issues conventional advertising in favor of marketing through its own events, shows, sports teams, and publications.

Red Bowl has produced its own TV programs, films, magazines, websites, and a steady diet of videos online featuring

snowboarders, rally cars, surfers, cliff divers, and concerts and a guy

jumping from space. Matchesch calls the multimedia assault one of the most important line extensions so far.

As a major content provider, it is our goal to communicate and distribute the world of Red Bull in all major media segments

from TV to print to new media. Red Bull also owns four soccer teams. They have a NASCAR team and two Formula One racing

teams. He finances the annual 200 million dollar cost of his F1 teams out of the

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