Founders

Akio Morita was a visionary entrepreneur and co-founder of Sony. Born as the first son and fifteenth-generation heir to a 300-year-old sake-brewing family in Japan, Akio eschewed the traditional path to forge his own legacy in electronics. In post-war Japan, Akio joined forces with Masaru Ibuka to found Sony. They started in a burned-out department store with limited resources—to build their first product they had to buy supplies on the black market. Akio was determined to change the global perception of Japanese goods as poor quality. From day one he set out to build high-quality, differentiated products, targeted at affluent markets. Akio believed in long-term vision over short-term profits, product innovation without market research, and brand building over immediate profits. Against all opposition, including inside of his own company, Akio invented one of the most successful consumer products of all time: The Walkman. It sold over 400 million units and inspired countless other entrepreneurs like Steve Jobs, Jeff Bezos, James Dyson, and Phil Knight. This episode is what I learned from rereading Akio's classic 1986 autobiography Made In Japan.

Transcribed - Published: 22 April 2025

This is one of the most extraordinary founder stories you will ever hear. Michael Dell started his company with $1000 when he was 19 years old. The revenues for the first 16 years of Dell look like this: 1984 $6M 1985 $33M 1986 $67M 1987 $159M 1988 $258M 1989 $388M 1990 $546M 1991 $890M 1992 $2B 1993 $2.9B 1994 $3.5B 1995 $5.3B 1996 $7.8B 1997 $12.3B 1998 $18.2B 1999 $25.3B Dell had been profitable for every quarter of its existence. By 2012 the story had changed. The consensus was that Dell was dead. Michael Dell certainly didn't think so — and besides—he was incapable of giving up on the company that bears his name. As he said at the time "I will care about this company after I'm dead!" Michael takes his company private, completes the largest acquisition in technology history, and remerges perfectly positioned for the age of AI. Michael Dell has been working on his company for over 40 years and it feels like he's just getting started. In his autobiography he shares the most important lessons he's learned. It's a treasure trove for entrepreneurs and leaders. This episode is what I learned from reading Play Nice But Win: A CEO's Journey From Founder to Leader by Michael Dell and Direct From Dell: Strategies That Revolutionized an Industry by Michael Dell.

Transcribed - Published: 14 April 2025

Because of the podcast I get to meet a lot of super successful people. I'm always asking them "Who is the smartest person you know" and "Who do you think has the best business?". "Ken Griffin" is a very common answer. I've heard Ken described in two ways: "Winner" and "Killer". For years I've come across interesting anecdotes about Ken. Like when he appears as a 19 year old kid in Ed Thorp's excellent autobiography A Man For All Markets. Or when John Arnold describe Ken's intense competitive drive following the blowup of Enron. And then consider the fact that I'm obsessed with people who run their business for decades (Ken founded Citadel 35 years ago and Citadel Securities 23 years ago) —and I knew I had to make an episode about his life and work. The only problem was there's no great biography of Ken. So to make this episode I transcribed this talk that Ken gave at Yale. And for additional context I read the book Hardball: Are You Playing to Play or Playing to Win.

Transcribed - Published: 1 April 2025

Daniel Ludwig was the richest man in the world and no one knew his name. I've read almost 400 biographies of history's greatest founders and this book is one of my all time favorites. Daniel Ludwig started his company at 19 and was working on it well into his 90s. He built a massive conglomerate of over 200 companies operating in more than 50 countries. Spending the time to learn how he did this is a great investment. This episode will tell you what I learned from rereading The Invisible Billionaire: Daniel Ludwig by Jerry Shields.

Transcribed - Published: 23 March 2025

Todd Graves is one of my favorite living entrepreneurs. He's a great example of Charlie Munger's maxim: Find a simple idea and take it seriously. Todd wanted to create a quick service restaurant that only focused on quality chicken finger meals and nothing else. Everyone told him that couldn't possibly work. The college paper that described the idea that would turn into Raising Canes got the lowest grade in the class. Banks wouldn't loan him any money —but nothing could stop Todd from living out his "chicken finger dream." He worked 95 hour weeks as a boilermaker, risked his life on a commercial fishing boat off the coast of Alaska, and scrounged up startup money from his bookie and a guy named Wild Bill. Todd made every mistake in the book, over leveraged himself, almost lost everything and yet he refused to give up or sell out. Today he has over 800 locations, 50,000 employees, and owns 90% of a business that's worth at least $10 billion. Todd's maxim is "Do one thing and do it better than anyone else."

Transcribed - Published: 17 March 2025

At the core of Michael Ovitz's success is his relentless work ethic and commitment to mastering his craft. 50 years ago he founded Creative Artists Agency. CAA starts out as just five young guys in a run down office and eventually becomes the most powerful agency in the world. Ovitz's autobiography explains how that happened. As the Wall Street Journal wrote: When the history of Hollywood is written, few people will have played a larger role than Michael Ovitz. This episode is what I learned from reading (for the 2nd time!) Who Is Michael Ovitz?: The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood by Michael Ovitz.

Transcribed - Published: 7 March 2025

What I learned from having an intense and fun 3 hour dinner with Michael Ovitz.

Transcribed - Published: 7 March 2025

For over 30 years the Berkshire Hathaway Annual meetings were recorded. Munger and Buffett answered over 1700 questions from shareholders during that period. Alex Morris watched hundreds of hours of these meetings and then he gathered, organized, and edited the most interesting ideas into 450+ pages — all in Buffett and Munger's own words. I thought it would be fun to rip through a bunch of Munger and Buffett's best ideas very rapidly. It was. This episode is what I learned from reading Buffett and Munger Unscripted: Three Decades of Investment and Business Insights from the Berkshire Hathaway Shareholder Meetings by Alex Morris.

Transcribed - Published: 25 February 2025

Jerry Jones rolled the dice until his knuckles bled. He started working at 7 years old. Jerry could sell, sell, sell. He sold fruit at his father’s grocery store in grade school and sold shoes out of the trunk of his car in college. After failing to sell pizza franchises he tried real estate and insurance. He never met a high risk deal he didn’t like. Jerry got pitched a deal to drill for oil that everyone else had already said no to. Jerry said yes. That well made $4 million. He hit again on the next 14 wells. Jerry decided to drill for natural gas next. He drills 200 wells. He hit on 199 of them. He sells that company for $175 million. He has $90 million in the bank. He buys the Dallas Cowboys for $140 million. 75 other people had the opportunity to buy the team and said no. He empties his bank account and borrows $50 million at steep interest rates. The year before Jerry bought the team the Cowboys lost $9 million. Financial advisors told Jerry that the Cowboys were ridiculously overpriced and that he was committing financial suicide. Within a few years the team is printing $30 million a year in profit. The Dallas Cowboys are worth $10 billion today. This episode is what I leaned from reading King of the Cowboys: The Life and Times of Jerry Jones by Jim Dent.

Transcribed - Published: 18 February 2025

Your father goes bankrupt. You work for 50 cents a day to try to help your family survive the Great Depression. At 19 you see an opportunity where others see nothing. You start “a little fuel delivery business” with one used truck. Five years later you have 10 trucks. World War II breaks out and you serve as the fuel supply officer for General Patton. You come back to America and apply what the war taught you about logistics and moving fuel efficiently. You expand from fuel delivery to storage, refining, and open gas stations in 16 states. You take your company public. You merge with an oil exploration firm. You build the largest refinery in the Western Hemisphere. You buy the New York Jets. You built your “little fuel delivery business” into a multibillion-dollar, multinational, vertically integrated energy behemoth. You are Leon Hess, founder of the Hess family dynasty. This episode is what I learned from reading Hess: The Last Oil Baron by Tina Davis and Jessica Resnick-Ault.

Transcribed - Published: 10 February 2025

Marcus Wallenberg Jr's impact on Swedish industry was so substantial that during the 1970s, Wallenberg family businesses employed about 40% of Sweden's industrial workforce and represented 40% of the total worth of the Stockholm stock market. The Wallenberg family is one of the most fascinating family dynasties you could read about. The family has survived — and continues to thrive — for 170 years. In a family full of talented entrepreneurs and investors Marcus Wallenberg Jr. stands out. This episode is what I learned from reading Furthering A Fortune: Marcus Wallenberg Swedish Banker and Industrialist by Ulf Olsson.

Transcribed - Published: 27 January 2025

What I learned from reading The Nvidia Way: Jensen Huang and the Making of a Tech Giant by Tae Kim.

Transcribed - Published: 13 January 2025

Hetty Green bailed out New York City. Her decisions on what interest rates to charge moved markets and were reported in major newspapers. She was a one woman bank and the single biggest individual financier in the world. She took no partners and ran her own money. She built a financial empire of stocks, bonds, railroads, and real estate. She battled the great men of her day and kept a gun on her desk. She did all of this alone. Defiantly independent and ferociously intelligent she built a vast, liquid fortune at a time when women couldn't even vote. She used her intelligence to increase her wealth, her independence to live as she wished, and her strength to battle anyone who stood in her way. This episode is what I learned from reading Hetty: The Genius and Madness of America’s First Female Tycoon by Charles Slack and The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach.

Transcribed - Published: 6 January 2025

Chung Ju-yung grew up so poor he had to eat tree bark to survive. He founded Hyundai and became the richest person in Korea. When Chung was in his 80s, he wrote an autobiography that tells the devastating reality of growing up in dire poverty, how he escaped through manual labor, and how he founded and grew one of the world's largest conglomerates. Along the way he shares advice like why you should emulate bedbugs, the importance of going where the money is, and why people called him "The Bulldozer." This episode is what I learned from reading Born of This Land: My Life Story by Chung Ju-yung.

Transcribed - Published: 27 December 2024

Jeff Bezos on retirement being lame, AI, the electricity metaphor for AI, the good fortune of being alive during multiple golden ages, long term life long passions, refusing to underestimate opportunity, dancing with curiosity, inventing, wandering, crisp documents and messy meetings, willing to be misunderstood, and why he doesn't do many interviews. This episode is what I learned from reading and watching Jeff Bezos at DealBook Summit and Jeff Bezos: The Electricity Metaphor.

Transcribed - Published: 15 December 2024

Brad Jacobs is one of the most talented living entrepreneurs. Brad has started 8 different billion dollar or multi-billion dollar businesses. He has done over 500 acquisitions and has raised over $30 billion. He started his first company at 23, has over 40 years of experience as an entrepreneur, and is the most energetic person I have ever been around. Earlier this year he published his life story: How to Make a Few Billion Dollars. How to Make a Few Billion Dollars was one of my favorite books that I've read this year and the episode I made about the book was one of the most popular episodes of Founders. This episode is what I learned from having breakfast with Brad Jacobs and reading his book How to Make a Few Billion Dollars.

Transcribed - Published: 6 December 2024

Amancio Ortega is one of the wealthiest people in the world. Ortega is the founder of Inditex, a pioneer of fast fashion, an entrepreneur with over 60 years of experience, and has created a business model that is studied in universities that he could not access. His life story is inspiring, educational, and full of valuable ideas for future generations of founders. This episode is about what I learned from reading This is Amancio Ortega: The Man Who Created Zara by Covadonga O'Shea.

Transcribed - Published: 29 November 2024

What I learned from rereading James J. Hill: Empire Builder by Michael P. Malone.

Transcribed - Published: 18 November 2024

What I learned from reading Leading By Design: The Ikea Story by Ingvar Kamprad and Bertil Torekull and The Testament of a Furniture Dealer by Ingvar Kamprad.

Transcribed - Published: 12 November 2024

What I learned from rereading Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX by Eric Berger.

Transcribed - Published: 1 November 2024

What I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos.

Transcribed - Published: 20 October 2024

What I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos.

Transcribed - Published: 20 October 2024

What I learned from rereading Random Reminiscences of Men and Events by John D. Rockefeller.

Transcribed - Published: 15 October 2024

What I learned from reading Money Talks, Bullsh*t Walks: Inside the Contrarian Mind of Billionaire Mogul Sam Zell by Ben Johnson.

Transcribed - Published: 8 October 2024

What I learned from reading How To Succeed in Mr. Beast Production and how ideas from Sam Zell, Charlie Munger, Nick Sleep, Warren Buffett, Sam Zemurray, Bob Kierlin, Steve Jobs, Li Lu, Edwin Land, Larry Ellison, Bill Gates, Jeff Bezos, James Cameron, Anna Wintour, Walt Disney, Bernard Arnault, and Brad Jacobs immediately came to mind.

Transcribed - Published: 27 September 2024

The best investors are not investors at all. They are entrepreneurs who have never sold. — Nick Sleep Nick Sleep’s letters are a masterclass on the importance of understanding the underlying reality of a business — what he calls the engine of its success. I read all 110,000 words of Nick’s letters (twice!) to make this episode and what I found most important is Nick’s ability to develop a deep understanding of “honestly run compounding machines” (like Costco and Amazon) years before everyone else. Nick explains clearly how Jim Sinegal and Jeff Bezos set up their companies for long term success —from the very beginning — and gives us a few hints along the way on how we can do the same in our business. And the absolute entrepreneurial history nerd in me loved the references to Henry Ford, Sam Walton, Rockefeller and other greats from the past that are sprinkled throughout Nick’s letters. No surprise that someone who was able to make $2 billion for his clients has a deep understanding of the great work that came before him.

Transcribed - Published: 16 September 2024

How Nick Sleep and Qais Zakaria built their radically unconventional investment partnership. From the incredible book Richer, Wiser, Happier: How The World's Greatest Investors Win In Markets and Life by William Green.

Transcribed - Published: 10 September 2024

I sent a friend this text: I'm working on another Li Lu episode but this one is about his remarkable investing career. Can be summarized by: 1. Studied Buffett and Munger. 2. Did that. Last episode was about how Li Lu survived one of the most horrific childhoods imaginable. This episode covers how he thinks about investing and entrepreneurship, in his own words.

Transcribed - Published: 6 September 2024

Charlie Munger said that Li Lu was the only outsider he ever trusted with his money. Decades before Li Lu made Munger half a billion dollars, Li survived one of the most horrific childhoods imaginable: Born into poverty, abandoned, hungry, beaten, surrounded by death. Persistent. Smart. Disciplined. Intensely curious. Obsessed with reading and learning. Determined to escape. This is a story you absolutely cannot miss. What I learned from reading Moving the mountain: My life in China from the Cultural Revolution to Tiananmen Square by Li Lu.

Transcribed - Published: 26 August 2024

Warren Buffett and Charlie Munger said it was a crime that more business schools didn't study Henry Singleton. I think it's a crime that more entrepreneurs don't study Estée Lauder. She is one of the best founders to ever do it. This is the story of how she went from a childhood obsession, to a single counter in a beauty salon, to a multibillion dollar empire. This is my third time reading this book. It gets better every time I read it. This episode is what I learned from rereading Estée: A Success Story by Estée Lauder.

Transcribed - Published: 18 August 2024

Since its founding in 1967 Fastenal has grown from a small fastener store in Winona, Minnesota, into a multibillion-dollar global organization. How did a small town “nuts and bolts” shop become one of the world's most dynamic growth companies? Whenever asked, company founder Bob Kierlin attributes Fastenal's success to the company's high-quality employees and their commitment to a common goal: Growth Through Customer Service. This episode is what I learned from reading The Power of Fastenal People by Robert Kierlin.

Transcribed - Published: 12 August 2024

The name of Nobel usually calls to mind Alfred Nobel, inventor of dynamite, and the internationally prestigious prizes that bear his name. But Alfred was only one member of a creative and innovative family who built an industrial empire in prerevolutionary Russia. The saga begins with an emigre from Sweden, Immanuel Nobel, who was an architect, a pioneer producer of steam engines, and a maker of weapons. Immanuel's sons included Alfred; Robert, who directed the family's activities in the Caspian oil fields; and Ludwig, an engineering genius and manufacturing magnate whose boundless energy and fierce determination created the Russian petroleum industry. Ludwig's son Emanuel showed similar mettle, shrewdly bargaining with the Rothschilds for control of the Russian markets and competing head-on with Standard Oil and Royal Dutch Shell for lucrative world markets. Perhaps no family in history has played so decisive a role in building an industrial empire in an underdeveloped but resource-rich nation. Yet the achievements of the Nobel family have been largely forgotten. When the Bolsheviks came to power, Emmanuel had to flee the country disguised as a peasant. The Nobel empire with its 50,000 workers lay in ruins. An empire which had taken eighty years to design and build, was nearly destroyed, bringing a sudden and bitter end to one of the most remarkable industrial odysseys in world history. This episode is what I learned from reading The Russian Rockefellers: The Saga of the Nobel Family and the Russian Oil Industry by Robert Tolf.

Transcribed - Published: 7 August 2024

The name of Nobel usually calls to mind Alfred Nobel, inventor of dynamite, and the internationally prestigious prizes that bear his name. But Alfred was only one member of a creative and innovative family who built an industrial empire in prerevolutionary Russia. The saga begins with an emigre from Sweden, Immanuel Nobel, who was an architect, a pioneer producer of steam engines, and a maker of weapons. Immanuel's sons included Alfred; Robert, who directed the family's activities in the Caspian oil fields; and Ludwig, an engineering genius and manufacturing magnate whose boundless energy and fierce determination created the Russian petroleum industry. Ludwig's son Emanuel showed similar mettle, shrewdly bargaining with the Rothschilds for control of the Russian markets and competing head-on with Standard Oil and Royal Dutch Shell for lucrative world markets. Perhaps no family in history has played so decisive a role in building an industrial empire in an underdeveloped but resource-rich nation. Yet the achievements of the Nobel family have been largely forgotten. When the Bolsheviks came to power, Emmanuel had to flee the country disguised as a peasant. The Nobel empire with its 50,000 workers lay in ruins. An empire which had taken eighty years to design and build, was nearly destroyed, bringing a sudden and bitter end to one of the most remarkable industrial odysseys in world history. This episode is what I learned from reading The Russian Rockefellers: The Saga of the Nobel Family and the Russian Oil Industry by Robert Tolf.

Transcribed - Published: 7 August 2024

What I learned from having dinner with John Mackey and reading his autobiography The Whole Story: Adventures in Love, Life, and Capitalism.

Transcribed - Published: 28 July 2024

What I learned from reading What I Talk About When I Talk About Running: A Memoir by Haruki Murakami.

Transcribed - Published: 21 July 2024

What I learned from reading The Tinkerings of Robert Noyce: How the Sun Rose on Silicon Valley by Tom Wolfe.

Transcribed - Published: 12 July 2024

What I learned from reading The House of Arnault by Brad Stone and Angelina Rascouet.

Transcribed - Published: 4 July 2024

What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance Trimble.

Transcribed - Published: 29 June 2024

What I learned from reading How To Be Rich by J. Paul Getty.

Transcribed - Published: 23 June 2024

What I learned from reading As I See it: The Autobiography of J. Paul Getty by J. Paul Getty.

Transcribed - Published: 15 June 2024

What I learned from reading about Hans Wilsdorf and the founding of Rolex.

Transcribed - Published: 4 June 2024

What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

Transcribed - Published: 27 May 2024

What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall.

Transcribed - Published: 20 May 2024

What I learned from reading Driven From Within by Michael Jordan and Mark Vancil.

Transcribed - Published: 12 May 2024

Relationships run the world. Come build relationships with other founders, investors, and high value people at a Founders Event.

Transcribed - Published: 10 May 2024

Relationships run the world. Come build relationships with other founders, investors, and high value people at a Founders Event.

Transcribed - Published: 10 May 2024

What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.

Transcribed - Published: 7 May 2024

What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.

Transcribed - Published: 29 April 2024

What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler.

Transcribed - Published: 22 April 2024

What I learned from rereading George Lucas: A Life by Brian Jay Jones.

Transcribed - Published: 12 April 2024