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34: The Legend of the Atari Burial

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Business Insider

History, Pop Culture, Business, Brands, Household Name, Society & Culture, Business Insider, Brought To You By..., Culture

4.62.3K Ratings

🗓️ 29 May 2019

⏱️ 35 minutes

🧾️ Download transcript

Summary

Was Atari’s E.T. video game the worst of all time? Did it sink the entire video game industry in the early 1980s? Did Atari really bury thousands of copies in a New Mexico desert to cover it up? We dig into the old legend and uncover some answers.

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Transcript

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0:00.0

There's an old legend about a patch of dirt in Alamed Mgordo, New Mexico.

0:09.0

People talk to me a lot about the legend.

0:12.4

They say if you walk out over the sand dunes to a specific spot in the desert and start

0:17.4

digging, you'll find treasure.

0:20.8

Thousands of copies of one of the epic flops in video gaming history were supposedly laid

0:26.6

to rest in the New Mexico City's garbage dump.

0:30.0

ET4 Atari was so bad the company tried to get rid of all the copies.

0:34.7

Its rumored truckloads of that game were buried in an Alamed Mgordo landfill back in 1983.

0:40.2

Atari made a video game based on the movie ET.

0:44.3

And the theory goes that the game was so bad, so bugging and unplayable, that the company

0:49.4

was left with millions of unwanted copies.

0:52.6

Legend has it Atari desperately needed somewhere to dump the extra games and extra consoles

0:57.6

from its El Paso factory.

0:59.4

But this idea has captured imaginations, like Roswell in Area 51.

1:04.4

I would hear about that here and there and people would ask you what I think about it

1:08.9

and I would say I think it's baloney.

1:11.1

But what happens when someone picks up a shovel and starts to dig?

1:22.8

From business insiders in Stitcher, this is household name.

1:26.3

Brands even truck.

1:27.4

Brands you know, stories you don't.

1:29.1

I'm Dan Bobcoff.

1:30.1

It's a dog big man.

...

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