This book is about philosophy. It's about ethos, beliefs, and all those things which gentlemen love to yap about.

If it's any consolation, though, this book is also about sex,

as it's written primarily to address a rather awkward question.

Can a two billion dollar gorilla like Ogilvy ever be Sveldt, sultry, and sexy again?

The Ogilvy Agency of the 1950s and 1960s was far hotter than

W.K. C.B. These are all these other competitors that they're listing at the time and

the rest of them combined. The question is, can we still be gorgeous

now that we're several hundred pounds heavier?

The answer to our dilemma can be summed up in two pithy words,

divine discontent.

Decades before advertising profits

were preaching good enough and good enough.

Ogilvy was already practicing it.

But what did David actually mean by divine

discontent? Here's an interpretation. Don't bow your head, don't know your place,

defy the gods. Don't sit back, don't give in, don't give up, don't win silver metals.

Don't be so easily happy with yourself. Don't be spineless, don't be gutless, don't be

totis, don't go gentle into that good night, and don't ever,

ever allow a single scrap of rubbish out of this agency.

This handbook will tell us how to make David's divine discontent a habit by the

daily practice of the following creative habits. That was an excerpt from the book I'm going to talk to you about today, which is the internal pursuit of

unhappiness.

...