I've only been able to find one biography on Bernard Arno that's in English.

That biography is over 30 years old. It is really difficult to find at any given time

you'll see it for sale on Amazon anywhere from $1,500 to over $5,000 for a copy.

I covered that book last year on episode 296 and since I've read that book I've become

fascinated by Arno.

And so not only are there not many biographies on Arno, but he does not give interviews very frequently.

So I was excited when I saw that Bloomberg Business Week actually did this long form piece called The House of Arno and I wind up reading this three times I sent it to a bunch of friends and as I was

reading it so many of the lessons that you and I talk about on this podcast up here over and over and over again came to mind

so what I decided to do is like well

I'm super excited about this I'm reading it multiple times from sending it to friends

I should obviously do an episode on it and so what I did is I printed out the long form

piece and I went through and highlighted and added notes just like I would for any other book.

So let's start at the very beginning.

The title is The House of Arno, the subtitle is His Company, LVMH, bought up many of the world's

major luxury brands and he's not finished shopping.

And it was written by Brad Stone and Angelina Raskier.

And so the piece starts with Ono visiting his stores.

Every Saturday morning, Bernard Ono spends a few hours checking in on his temples devoted to handbags,

cotour, jewelry, and watches.

The 75-year-old chairman and chief executive officer is not there to shop.

With a strict sensibility refined over decades

are no spots any incongruities that might disrupt

...