#368 - Online review myths, lies and old advice that doesn't work now
Thriving Stylist Podcast
Britt Seva
4.7 • 2K Ratings
🗓️ 13 January 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
Are you still relying on old social media strategies to grow your salon business? Think Instagram is the key to success? Think again...
In this episode, I reveal a major shift in how clients find and choose salons, and you’ll discover how online reviews have become the queen of social media. I share how focusing on them in 2019 and 2020 has set some stylists up for massive success today, and I want to debunk common myths about online reviews, and give you insider secrets on why strategies that worked before might not be working now.
Ready to ditch the outdated tactics and embrace the power of online reviews? Listen in and learn how to attract more clients and build a thriving salon business in today's ever-evolving digital landscape!
Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | Do you feel like you were meant to have a kick-ass career as a hairstylist? |
| 0:05.8 | Like you got into this industry to make big things happen? |
| 0:09.1 | Maybe you're struggling to build a solid base and want some stability. |
| 0:12.5 | Maybe you know social media is important, but it feels like a waste of time because you |
| 0:16.1 | weren't seeing any results. |
| 0:17.9 | Maybe you've already had some amazing success, but are craving more. Maybe you're |
| 0:21.9 | ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and |
| 0:26.9 | coloring skills will only get you so far, but to build a lifelong career as a wealthy |
| 0:31.5 | stylist, it takes business skills and a serious marketing strategy. When you're ready to quit |
| 0:36.6 | just working in your business and start working on it, |
| 0:39.0 | join us here where we share real success stories from real stylists. |
| 0:42.7 | I'm Britt Siva, social media and marketing strategist just for hairstylists, |
| 0:46.3 | and this is the Thriving Stylist podcast. |
| 0:51.4 | What is up and welcome back to the Thriving Stilist podcast. I'm your host, Brits Siva. And today we're talking about online review myths, lies, and old advice that doesn't work anymore. So this is a bit of an inspired episode. I had a former Thriver Society member reach out to her recently and she was like, hey, I was trying to do this, you know, specific thing and it didn't work like it used to. What do you think about that? And I was like, oh, that's because that's a strategy from the past. It doesn't work anymore. And what it made me realize when I got that message was that often we think that once we've learned something, it's going to work forever. |
| 1:31.0 | And I think for all of us, like, it's that exciting feeling of when you finally have everything all figured out in your business, you're like, yes, I got it. |
| 1:39.3 | I can just do this and I'm going to be good to go. |
| 1:42.4 | If only business were that easy, business, |
| 1:45.1 | not just the salon business, all business in general, is constantly evolving. And the way to |
| 1:51.1 | say successful in business is to evolve forward. And one of the things that has changed a lot |
| 1:56.4 | in the last, probably four years, I'm going to say since 2020 is online reviews. |
| 2:02.3 | So I really hopped on, I've been coaching to online reviews since 2015. However, I really started pushing |
| 2:09.1 | hard for people to focus more on online reviews and less on Instagram in 2019. So we're talking |
... |
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