369 - History and Story of Blade & Bow with Doug Kragel of Diageo

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 4 August 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

You've probably heard of the legendary Stitzel-Weller distillery. Getting a taste of whiskey created by this famous place is nearly impossible for the average person. But, there is one opportunity that remains where you can get just a hint at the greatness. Doug Kragel joins the show to give us the history and in-depth breakdown of Blade & Bow. As a brand educator he knows all about the products in the Diageo portfolio and we try and dig into more about the identity of these whiskeys. And to make everyone jealous, we even get to drink the limited 22 year old release. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distribution markups How did you get into a role of an ambassador or brand educator? What was the George Dickel brand like when you started? How do you determine criteria for an accelerator program? Why was Blade & Bow created? How does a partnership form to get whiskey to make this brand without revealing sources? What's the difference between fractional blending vs solera? Is there a team or a single master blender? What if I challenged you and said are there really 20 year old barrels being dumped in the blend? Why only have a small still at Stitzel-Weller and not try to recreate the magic it once had? Why have partnership with Garden & Gun at the distillery? What is the next phase of growth for Blade & Bow? What does a membership to the Five Keys Club get you? Why do a 22 Year Blade & Bow vs another Orphan Barrel? Will we ever see Bulleit distilled whiskey go into Blade & Bow? @bladeandbowwhiskey @stitzelwellerdistillery Support this podcast on Patreon

Transcript

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0:00.0	Thank you so much, gentlemen. I am excited to be here.
0:03.0	Well, good.
0:03.5	We are, too. You came with 22-year-old whiskey.
0:05.4	This is Bourbon Pursuit, the official, of Bourbon, bringing to you the best in news,
0:22.9	reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of
0:27.7	your host, Kenny Coleman. By now, you've probably heard of the legendary Stitzelweather Distillery,
0:33.8	and getting a taste of this whiskey that was created by this famous distillery is nearly
0:38.5	impossible for the average person now. But there is one opportunity that remains, where you can get
0:43.4	just a hint at the greatness that once was. And Doug Craigel, he joins the show to give us the history
0:49.1	and the in-depth breakdown of Blade and Bow. As a brand educator, he knows all about the products in the Diageo portfolio, and we try
0:58.0	to dig into more about the identity of all these whiskeys.
1:01.3	And to make everybody just a little bit more jealous of us, we even get to drink the very
1:05.3	limited 22-year-old Blade and Bow release.
1:08.9	With that, enjoy this week's episode. And now here's Fred Minnick
1:11.9	with Above the Char. I'm Fred Minnick and this is Above the Char. This week's idea comes
1:21.2	from Patreon member Jordan Ferguson, who writes me on fredminic.com. Is there a science behind
1:27.4	how much a whiskey gets marked up
1:29.2	through the distribution and retail process? Well, Jordan, I'm no big city economic
1:35.1	professor, but I have talked to many of a distillers about this very, very issue. And the best
1:42.4	person who ever kind of simplified it for me was the great Steve Thompson.
1:47.1	Steve Thompson was the former president for Brown Foreman, and he's the founder of Kentucky
1:53.0	Artisan's Distillery in, you know, Crestwood, Kentucky. They have a brand called Whiskey Row and
	...

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