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Bourbon Pursuit

374 - Why Should Brands Pay Attention to TikTok? with Logan and Mac Hanes of Basement Rickhouse

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 8 September 2022

⏱️ 59 minutes

🧾️ Download transcript

Summary

Every few years there is a technology that will revolutionize society. I've personally grown up with the invention of social media when you had to have a university email address to sign up for facebook. Social media trends shift over time. Twitter came on strong by cramming as much information as possible into 140 characters, sharing images wasn't new but filters is what took Instagram to new heights. But now short form video with TikTok is the new craze. I've been a fan of this platform but I wanted to invite Logan and Mac Hanes of Basement Rickhouse on the show because they are one of my favorite bourbon TikTok accounts. There's no shortage of people doing whiskey reviews or top 10s on TikTok but Logan and Mac will speak to this audience because their key to success is story telling with bourbon history. We talk about their account and success but we also touch on why this is no longer a platform for dancing teenager, but it's time that brands need to start paying attention to TikTok. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about gift ideas What was your bourbon journey like that got you to this point? As a Buffalo Trace tour guide, how do you keep learning new information? How did you train yourself be on the tasting panel at Buffalo Trace? Why did you make TikTok your platform of choice? Why do we not see more brands try TikTok? What have you found that helps videos go a bit viral? Are you diving into more bourbon history to create your content? How often do distilleries ask you to not share a TikTok? @basementrickhouse Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0

I never got tired of walking in that warehouse, and I wanted to create that in my home.

0:05.5

And so, in my mind, we're touring this house, and I see the bar, and I see a Rick house next to it.

0:11.2

But we both don't see that.

0:35.9

Yeah. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

0:37.6

So every few years,

0:42.4

there's a technology that will revolutionize society. I feel like I've personally grown up with the eventual social media, because if you remember back long enough, you had to have

0:46.1

a university email address just to sign up for Facebook. But social media trends, they will

0:50.4

shift over time. Twitter came on strong by cramming as much information as possible

0:54.8

into 140 characters. Sharing images was anything new, but it was filters, and that's what took

1:00.4

Instagram to new heights. But now, short-form video with TikTok is the newest craze. And I've been

1:06.4

a pretty big vocal fan of this platform, but I needed to invite Logan and Matt Cain's of

1:11.2

Basement Rick House on the show because they are one of my favorite bourbon TikTok accounts.

1:16.0

There's no shortage of people doing whiskey reviews or top tens on TikTok, but Logan and Mac,

1:20.7

they will speak to you in this particular podcast audience because they do an amazing job of

1:26.5

storytelling and mixing it with Bourbon History.

1:29.1

We talk about their account and their success, but we also touch on why this is no longer

1:33.2

a platform for dancing teenagers. And it's now time that brands should start paying attention

1:37.7

to TikTok. But with that, enjoy this week's episode. And now here's Fred Minnick with Above the

1:43.2

Char. I'm Fred Minnick Minnick with Above the Char.

1:48.1

I'm Fred Minnick, and this is Above the Char.

1:56.1

Today's idea comes from some random person I met, and they wanted to know what are some good gifts to buy someone that are not necessarily bourbon.

1:59.7

And this was in the vein in the vein of like,

...

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