#381 - What does it mean to be "worth it" as a stylist

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 14 April 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you feeling the shift? Is "charging your worth" leaving you and your clients feeling...unfulfilled? What if the key isn't about emotional pricing, but about genuine perceived value? Today we go deep into the "worth it" era, and look at how the rising cost of living and changing client expectations are reshaping the salon industry as we know it.

In this episode, I share how people are still spending money, but they're spending money in the places that are worth it to them. So, are you ready to move beyond offering just luxury snacks and good consultations so that you can position yourself as the clear choice to your clients? Hit “Play” now and let’s go!

With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hairstylist?
0:05.8	Like you got into this industry to make big things happen?
0:09.1	Maybe you're struggling to build a solid base and want some stability.
0:12.5	Maybe you know social media is important, but it feels like a waste of time because you
0:16.1	weren't seeing any results.
0:17.9	Maybe you've already had some amazing success, but are craving more. Maybe you're
0:21.9	ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and
0:26.9	coloring skills will only get you so far, but to build a lifelong career as a wealthy
0:31.5	stylist, it takes business skills and a serious marketing strategy. When you're ready to quit
0:36.6	just working in your business and start working on it,
0:39.0	join us here where we share real success stories from real stylists.
0:42.7	I'm Britt Siva, social media and marketing strategist just for hairstylists,
0:46.3	and this is The Thriving Stilist Podcast.
0:51.5	What is up?
0:52.7	And welcome back to the Thriving Stilist podcast. I'm your host, Britsieva. And this
0:56.7	week I thought we would talk what it means to be worth it as a stylist. I had this realization
1:03.2	that I've been using the phrase worth it a ton over the last four or five months. And if you enroll in one of my programs or even
1:14.2	come to a free training, I talk a lot about what are the things you can do to make your business
1:20.0	worth it. But that being said, if you are not in my trainings, you have no idea, but you keep hearing
1:26.7	me to say this phrase. And even if you have come to like a free training, but you're not in my trainings, you have no idea, but you keep hearing me to say this phrase. And even if you
1:28.3	have come to like a free training, but you're not in any level of mentorship, you probably only got
1:33.4	like a high level broad stroke concept of why it's important to be worth it. But then you're left
	...

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