#383 - Do Pre-Book Incentives & Loyalty Discount Programs Work?

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 28 April 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling the pressure of a shifting economy with more client cancellations and stretched-out appointments, many stylists have been tempted to lean on discounts and loyalty programs to keep their chair full. Are these the right strategies to be using, or are they just surface-level solutions? Today, I break it all down and work the math to show how using these types of things really play out for your business in the long-run.

I hope this episode arms you with the perspective and knowledge to make the right decision, so you can determine if the financial impact of offering these incentives makes sense for you, or if it will just lead to you working hard with a full chair and making less money!

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Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hairstylist?
0:05.8	Like you got into this industry to make big things happen?
0:09.1	Maybe you're struggling to build a solid base and want some stability.
0:12.5	Maybe you know social media is important, but it feels like a waste of time because you
0:16.1	weren't seeing any results.
0:17.9	Maybe you've already had some amazing success, but are craving more. Maybe you're
0:21.9	ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and
0:26.9	coloring skills will only get you so far, but to build a lifelong career as a wealthy
0:31.5	stylist, it takes business skills and a serious marketing strategy. When you're ready to quit
0:36.6	just working in your business and start working on it,
0:39.0	join us here where we share real success stories from real stylists.
0:42.7	I'm Britt Siva, social media and marketing strategist just for hairstylists,
0:46.3	and this is The Thriving Stilist Podcast.
0:51.5	What is up and welcome back to the Thriving Stilist podcast.
0:56.4	I'm your host, Brits Siva. And today we're talking about pre-book incentive programs and loyalty discount programs. So as the economy gets a little
1:04.6	bit more unsettled is the word I'm going to use, we're actually not seeing a downturn in the economy.
1:09.7	Spending hasn't slowed,
1:11.6	but people are starting to get definitely more particular about where they spend their money.
1:16.2	And widespread across the industry, we're seeing a increase in cancellations. We're seeing
1:24.1	clients push their time between appointments out further.
1:29.6	So frequency of visit is down.
1:33.8	And it's starting to feel a little bit harder to capture clientele.
	...

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