#4: Football—Why It Became America’s Favorite Ritual

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 27 January 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating?

In this week’s episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack the mechanics of football’s success. From its masterful storytelling structure to its role as a modern-day tribal tradition, they explore why football continues to dominate in a world of endless entertainment options. Tune in for insights that’ll deepen your appreciation for the sport—even if you only watch the Super Bowl for the snacks and half-time shows.

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the Why That Work podcast presented by storybrand.
0:07.0	a.I. If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.
0:13.8	Every week we unpack why something worked, then give you actionable insights that you can use in your own life.
0:19.4	Now let's dive in with your hosts, Donald
0:21.3	Miller and Kyle Reed. Will Godera. Yeah. Welcome to Why That Work Podcast. Thank you so much.
0:29.0	You've written a bestselling book called Unreasonable Hospitality. Yes. And have opened up one of the
0:34.3	greatest restaurants in America. We're a part of that. One of the number one.
0:38.3	Yeah, in the world, but yeah, yeah. In the world. In America.
0:40.3	Scratch all that. And also America.
0:43.3	Can't win here. At some point we need to talk about hospitality, but today we're not talking about that.
0:50.3	Today, we are having you on the show because we sent you over a list of show things why hospitality works sounded too boring yeah no one no one wants to no one wants to
0:59.4	read about hospitality apparently they do but a truck well he those in america uh but we sent
1:06.0	you over a list of topics and you picked one that you you want to tell us what you picked as far as what we're
1:12.4	talking about today. This was fascinating. We were, I was surprised. We're in. Yeah, you guys sent me a long
1:16.4	list. We did. And I picked football. Yeah. By the way, could seem pretty counterintuitive to
1:22.0	anyone who's known me for a long time because- Why is that? I assumed, I haven't known you that long, a couple years, but I assumed, oh, yeah, he seems like a football fan.
1:30.1	There's plenty of people that you could have brought on to host this with you that know a lot more about football than I do.
1:36.3	But here's my relationship to football over the course of my life. I, growing up, I was a musician.
1:45.0	I was a drummer. I was like, that was my world. That of my life. I, growing up, I was a musician. Drummer. I was a drummer.
1:46.0	I was like, that was my world, that was my scene.
1:48.0	I played a lot of sports, but I wasn't like a big sports fan.
1:52.0	And then I started working, and I was working in restaurants, which means you work all the time.
	...

Transcript will be available on the free plan in 19 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.