#5: Stories—The Survival Tool Hardwired into Every Human

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 3 February 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to manipulate rather than inspire?

In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they’re a survival mechanism hardwired into our brains. You’ll learn how storytelling influences everything from personal relationships to cult-like movements. Listen in to discover why stories are the key to living a more meaningful and intentional life.

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This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Transcript

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0:00.0	You're listening to the Why That Work podcast presented by storybrand.a.I.
0:07.7	If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place.
0:13.9	Every week we unpack why something worked, then give you actionable insights that you can use in your own life.
0:19.5	Now let's dive in with your hosts, Donald Miller and Kyle Reed.
0:24.9	Kyle, what is the best story you've seen recently?
0:29.6	Netflix, movie.
0:31.3	The last great story I watched, this is going to be, do you remember the show
0:35.7	Prison Break?
0:37.1	Yeah, forever ago. Marshall Alman was in it right yes yes
0:39.3	yeah so i remember watching that a long time ago and as every married couple does and sits on the
0:45.3	couch and goes what are we going to watch and we spend more time searching for something i saw
0:50.2	prison break i asked my wife have you ever watched prison break she's's like, no, I go, I remember it being awesome.
0:56.1	That's funny.
0:56.7	And so we sat down and I go, let's watch it.
0:59.7	And my goodness, does that not, like does that not hold up?
1:03.3	Are you being serious?
1:04.3	It's so cheesy.
1:05.3	How many years?
1:06.2	When did you see it?
1:07.2	That was, it was 20 years ago, easily 20 years ago.
1:09.4	When it came out. Yes. But you saw it recently.
1:11.9	Well, we started watching it recently.
	...

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