Hey guys, it's the way I heard it. You know me, and you probably know Chuck. And if you don't,

boy, are you in for a treat because Chuck and I are both here today along with another,

I don't want to overstate it, old friend, but another guest that I'm going to go ahead and call great.

Yeah, he's absolutely great. He's a guy who has seen a lot about a topic that everyone

is slightly familiar with, knows, but doesn't know a lot about, and he knows a lot about it.

Spoiler alert, it's the publisher's clearinghouse. The people who have been sending you

magazines or your friend's magazines. I don't think you can be alive today

and certainly be over like 20 and not no publisher's clearinghouse. Did you ever fill the stuff out

and unpeel the things and enter the page? Yes. I did. Oh yeah, me too. Me too. I loved it.

I took a deep dive in it. I found it both complicated and annoying,

but I thought the whole time. Promising, right? Promising, you know, and I'm like, I'm getting a great

bargain on some magazines and I have a chance to win a great deal of money. Yes. And so I did it,

like with millions and millions of other people, but oh my God, this guy,aryl Lester, has written a book called Downfall of an Icon.

And Daryl, in 1973, got hired right out of college.

He was a math major.

And this little Monpaw company needed him to make some arithmetic sense out of their mailings.

He stayed for 30 years.

He became a senior vice president.

And he had a front row seat to what happened that A, made this a multi-billion dollar company.

And B, the most beloved brand in the country for a time.

And then?

Not so much.

...